Design Code™
Inspire to Engage.
Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.
People Ignore Design That Ignores People
In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the design process.
Design Code™ is BI WORLDWIDE’s proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee rewards and recognition, channel solutions, engagement, behavioural economics, and EVP research.
The perfect blend of empathy, creativity, and collaboration.
Design Code™ follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you
- Dive into the real needs of the people you are trying to influence.
- Uncover and reframe your problems by eliminating biases.
- Leverage design thinking tools to ideate differently
- Incorporate principles of behavioural economics, New rules of engagement and other proprietary frameworks to arrive at high-impact ideas.
- Design a comprehensive human-centric solutions that stems from people-insights.
The best part, you get to co-create by being a part of this exploratory journey right from day one.
World’s fastest-growing companies across diverse industries such as Technology, Automotive, Retail, Finance, Agriculture and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on people-empathy, leading to measurable results.
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can engage your channel.