Multi-Channel Marketing
Activate. Engage. Amplify.
Work with our Customer Engagement Group to identify critical touchpoints and build a unique approach designed to move the needle on your key performance metrics.
Always be on your customers’ radar.
Looking to connect with prospects? Win new business? Nurture relationships? Studies show it can take six to eight interactions to cut through the noise and get attention. We combine email, engaging digital content, direct mail, and more to reach key audiences and encourage them to take action that brings them closer to you. Whether you’d like to see customers register for your online program, book an appointment, take a survey, purchase product, or (for your own sales teams) sell more product, we can help.
For positive reinforcement, we build in rewards. From small gift kits and swag to merchandise options like sports equipment, home entertainment, appliances, luggage, and jewelry to travel, event tickets, and more, personalised rewards motivate customers to take the next step and motivate sales teams to become top performers.
Take a multi-faceted approach to drive results.
Research and Data Analytics
We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.
Communications
The amount of information your customers, employees, and sales teams is presented with every day, hour, and minute continues to grow. Capture and keep their attention, and stand out from the noise.
Rewards
Motivating your audience with amazing rewards doesn’t have to be complicated. From the hottest brands and getaways to hard-to-get sports tickets, local staycations, tours, sightseeing, and learning opportunities—whatever ignites their passion
Our work speaks for itself
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Boost channel incentive engagement through better communication
Incentives fail when partners forget they exist. Learn how structured, multi‑channel communication keeps your programme visible, clear and motivatingLearn More -
Why you should reward more than the sale in channel incentives
Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue – enablement, presales, adoption – and build lasting loyalty.Learn More -
Why MDF and rebates aren’t enough in channel incentives
Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Boost channel incentive engagement through better communication
Incentives fail when partners forget they exist. Learn how structured, multi‑channel communication keeps your programme visible, clear and motivating
-
Article
Why you should reward more than the sale in channel incentives
Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue – enablement, presales, adoption – and build lasting loyalty.
-
Article
Why MDF and rebates aren’t enough in channel incentives
Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can engage your channel.