Case Study
Accelerating sales, driving results
A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks.
Channel Loyalty
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Case Study
Winning over brand-loyal distributors
A manufacturer that builds products used on exterior construction was looking to grow their nationwide sales through distributors that are typically brand-exclusive. This audience is made up of builders, remodelers, and installation contractors.
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Article
Are cash-based incentives a thing of the past in automotive sales?
The automotive industry is undergoing fundamental changes. Automotive dealerships are considering innovative ways to compensate sales staff due partly to shrinking margins, high turnover rates, and a competitive talent marketplace. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?
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Article
Personalising channel loyalty
When it comes to loyalty programs, personalisation is key. The more personalised, the greater the outcomes.