Article
Boost channel incentive engagement through better communication
Incentives fail when partners forget they exist. Learn how structured, multi‑channel communication keeps your programme visible, clear and motivating
Channel Loyalty
-
-
Article
Why you should reward more than the sale in channel incentives
Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue – enablement, presales, adoption – and build lasting loyalty.
-
Article
Why MDF and rebates aren’t enough in channel incentives
Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.
-
Article
Why simple channel incentive programmes perform better
How does operational excellence drive channel incentive engagement, and what can you do to create a simple, intuitive structure your channel partners will use.
-
Article
5 mistakes to avoid when launching a channel loyalty and incentive programme
Even well‑intentioned channel programmes can miss the mark if they don’t reflect how partners actually work. This guide outlines the five design mistakes that limit engagement and what to do instead
-
Article
Why insight must lead channel incentive programme design
Build channel incentives on evidence, not assumptions. Learn how insight, segmentation and fit drive partner engagement, performance and loyalty
-
Article
Personalising channel loyalty
When it comes to loyalty programs, personalisation is key. The more personalised, the greater the outcomes.
-
Article
Prevent quiet quitting by your channel partners
As competition and channel partner expectations continue to increase, it’s important to recognise the signs that point to your partners disengaging.
-
Article
Measuring the strength of channel partner relationships for sales success
A strong relationship with your channel partners is key to mutual success, but how do you measure it? Learn how our first-of-its-kind research in partnership with KANTAR led us to develop a tool to better understand and measure channel partner loyalty and engagement.
-
Case Study
Accelerating sales, driving results
A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks.