Article
Boost channel incentive engagement through better communication
Incentives fail when partners forget they exist. Learn how structured, multi‑channel communication keeps your programme visible, clear and motivating
Channel Smart
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Article
Why you should reward more than the sale in channel incentives
Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue – enablement, presales, adoption – and build lasting loyalty.
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Article
Why MDF and rebates aren’t enough in channel incentives
Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.
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Article
Why simple channel incentive programmes perform better
How does operational excellence drive channel incentive engagement, and what can you do to create a simple, intuitive structure your channel partners will use.
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Article
Why insight must lead channel incentive programme design
Build channel incentives on evidence, not assumptions. Learn how insight, segmentation and fit drive partner engagement, performance and loyalty
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Article
Personalising channel loyalty
When it comes to loyalty programs, personalisation is key. The more personalised, the greater the outcomes.
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Case Study
Accelerating sales, driving results
A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks.
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Article
Are cash-based incentives a thing of the past in automotive sales?
The automotive industry is undergoing fundamental changes. Automotive dealerships are considering innovative ways to compensate sales staff due partly to shrinking margins, high turnover rates, and a competitive talent marketplace. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?