Culture Conversations
Welcome to Culture Conversations, your go-to video series for actionable insights on employee and stakeholder engagement. This series aims to be a comprehensive guide for HR professionals, business leaders, and anyone interested in creating a culture of engagement within their employees, sales team and channel partners.
Series 1: Rodney Bass
September 2023
Rodney Bass has over 11 years of experience at BI WORLDWIDE working with Fortune 100 companies across a diverse range of engagement including incentive travel, sales incentives and employee engagement.
Read more from our experts
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Article
Winning channel partner mindshare
Channel programs often assume the surest way to get more attention from partners is to put more money at the end of the sale. That logic made sense when vendors were competing primarily on payout. It’s much less useful now that partners are juggling nearly nine vendor programs on average, each asking for training, pipeline development, customer conversations, and other demands.
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Article
The problem with money
The research is clear. If you inspire people, they are more likely to rise to the challenge. Cash compensates. Inspiration motivates. If you want people to stretch, don’t just ask what they want. Design a reward they can anticipate, experience, remember, and retell.
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Article
Why customer value should shape your incentive strategy
Customer value isn’t created when a customer buys from you. It’s created when they stay. Discover how non-sales teams create customer value through retention, adoption and renewals, and why those behaviours should shape your incentive strategy.