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Curious about the strength of your brand’s relationship with channel partners? As Galileo said, “Make measurable what is not so.” This whitepaper provides actionable insights to help you measure and strengthen those relationships, driving long-term business success.
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BI WORLDWIDE’s research with KANTAR reveals eight key drivers behind channel partner loyalty and engagement. From operational excellence to rewards and recognition, these insights show what motivates partners and how brands can leverage them for stronger, more profitable relationships.
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Most channel partners feel disconnected, with only 22% truly engaged. BI WORLDWIDE’s latest study with Kantar uncovers the key drivers of channel partner motivation—highlighting how brands can turn engagement into lasting loyalty and business growth.
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Cash rewards have limits—non-cash incentives spark lasting motivation, deeper loyalty, and stronger performance. BI WORLDWIDE’s research-driven Rewards Efficacy Framework shows how experiential and aspirational rewards foster meaningful engagement and business growth. Explore how the right rewards strategy can drive real impact.
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Elevate your channel partner engagement with behavioral economics. Explore proven strategies like goal-setting, framing, and rewards that drive sales and performance. See how BI WORLDWIDE’s expertise can transform your loyalty programs.
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What does it take for trade marketing and sales leaders to earn channel partners’ trust, commitment, and loyalty over time? How can they achieve it? Are there best practices to follow? BI WORLDWIDE presents proven, behavioral science-led, and award-winning strategies to drive channel partner engagement, strengthening trust, commitment, and loyalty. Read on….
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Explore six key channel loyalty marketing trends for 2023. From data-driven engagement and influencer impact to digital transformation and experiential rewards, brands are redefining channel partner relationships. Stay ahead with insights on driving loyalty and business growth. Read on to learn more.
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In the post-pandemic world, digital resilience is essential for loyalty and engagement. This article explores five key areas—from adaptive technology to real-time AI—that help brands stay agile, personalise experiences, and keep pace with evolving consumer behaviours
Webinar
A well-designed promotion is only half the battle—optimisation is key. Learn how to refine your sales promotions using behavioural science for better engagement and bigger results. Tune into this session.
Webinar
Promotions should do more than grab attention—they should inspire action. Learn the science behind designing sales promotions that truly engage, motivate, and deliver results. Tune into this session.