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A woman stands and smiles while giving a presentation in an office. Colorful sticky notes are on the wall behind her. Four colleagues sit around a table, one clapping. The room has a modern, open design.

Design Code™

Inspire to Engage.

Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.

What’s the most expensive recognition, incentive, or loyalty programme?

The one that doesn’t deliver results.

Recognition, incentive, and loyalty programmes are widely adopted with the goal of boosting engagement and achieving a defined business impact. But all too often, these initiatives miss the mark, falling short of producing measurable results.

At BI WORLDWIDE, decades of experience have shown us that two key barriers stand in the way of programme success: transactional thinking and design flaws.  

  • A cost-based mindset or convenience-driven decisions  can dilute ROI and long-term value.
  • Applying modern technology to an outdated programme design limits the potential for strategic transformation.
  • Limited behavioural insights reduce the effectiveness of programme design and engagement outcomes.  
  • Overemphasis on rewards  often sidelines critical programme elements like communication and training.  
  • An untapped measurement loop is a missed chance to leverage insights for continuous improvement.

Overcoming these challenges is essential to unlocking the full potential of your engagement strategy.
BI WORLDWIDE’s Design Code™ tackles these challenges head-on, unlocking the full potential of your engagement strategy.   

Logo with the words DesignCode in bold, with Design in black and Code in light blue, above the slogan Inspire to Engage in gray text.
White icons of a lightbulb with a gear and check mark inside, surrounded by arrows, a circle, a square, and a triangle, on a pink-orange circular gradient background. Represents innovation or process improvement.

1. Transformational intent.

Commitment to unlocking strategic value, inspiring people, and delivering results.

White icon of two hands holding a target symbol with radiating lines, on a blue to purple gradient circular background.

2. Purposeful design.

Mission-aligned design that delivers tangible and enduring business value.

White gear with a bar chart inside, surrounded by two circular arrows, on an orange gradient background. Symbolizes process automation, analytics, or continuous improvement.

3. Operational optimisation.

Mechanism to optimise business impact across the programme lifecycle.

Engineered for impact. 

Design Code fuses the empathy-driven creativity of design thinking, the structure of strategic frameworks, and the depth of BI WORLDWIDE’s domain expertise in recognition, engagement, loyalty, rewards efficacy, and behavioural science. We go beyond surface-level insights to uncover what truly motivates your audience, co-creating solutions that are meaningful, measurable, and impactful. 

Time for a tune-up?

Optimisation isn’t an afterthought, it’s automatic. Design Code includes built-in mechanisms for monitoring, reviewing, and refining your programme, so it stays relevant and results-driven, without requiring a full reset. 

Discover Design Code!

No matter where you are in your engagement journey, Design Code adds value.  

  • Benchmark your design using the Engagement & Performance Compasses 
  • Gain direct insights into what truly motivates and drives your audience  
  • Fuel creativity and get inspired using Design Code’s Ideation Toolkits  
  • Apply proven strategies using frameworks, efficacy models, and design blueprints 
  • Co-create your solution with BI WORLDWIDE

Our work speaks for itself.

View all case studies
  • Smiling woman holding a tablet stands in an office environment with coworkers in the background. Bright and modern workspace with computers and open desk area.

    Building a high performance culture

    How BI WORLDWIDE led a complex global recognition implementation and set a great foundation for this global bank’s high-performance culture.
    Learn More
  • Three people in an office setting stand focused on a glass wall covered with colorful sticky notes. They are engaged in brainstorming. The sun shines in, creating a warm, creative atmosphere.

    Automotive design workshop case study

    Discover how BI WORLDWIDE supported a global automotive company’s Learning and Development team to get under the skin of the Retailer Network and identify routes for future success with their reward and recognition strategy.
    Learn More

Find out more about our solutions

  • Two construction workers wearing helmets and reflective vests celebrate with a high five on a construction site. One holds blueprints. A crane and building are in the background, with orange and purple geometric shapes overlaying the image.

    Channel Smart

    Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.

  • Two workers in hard hats and safety vests stand in a factory setting with robotic machinery in the background. The image has a vibrant overlay of purple and orange hues.

    Channel solutions

    Solutions rooted in inspiration and human-centric design for sustained channel success

  • A woman and man are focused while looking at a tablet. The man points at the screen. A laptop and other work materials are on the desk in front of them. Both appear engaged in their work in a well-lit room.

    Contests and Incentives

    We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

  • A group of people stands in a circle, participating in a group high-five. They appear cheerful and engaged, shown from an overhead perspective on a gray floor background.

    Design Code™

    Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.

  • A person in a purple shirt holds a smartphone, smiling and looking to the side. Colorful icons surround them, including a trophy, heart, gift, and cake on a vibrant gradient background.

    Elevate™

    Elevate™ is the complete solution that offers all elements of employee and sales engagement. Elevate™ enables you to recognise outstanding performances and milestones with ease, via celebrations, incentives, merchandise, personalised experiences and more.

  • A purple knight chess piece is in the foreground on a dark, reflective chessboard. Other blurred chess pieces and glowing, abstract network patterns are in the background, creating a futuristic atmosphere.

    Gamification

    Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance.

  • A group of seven people taking a selfie outdoors, smiling and posing together. The background features blurred elements with hints of architecture and a cloudy sky. The image has a dynamic, cheerful atmosphere with diagonal color overlays.

    Incentive travel

    If you’re asking for exceptional performance, you need to motivate with exceptional rewards. The research doesn’t lie: Nothing motivates employees like aspirational travel experiences. And no one knows incentive travel like we do.

  • A colorful light bulb on a vibrant background with swirling patterns in hues of orange, red, blue, and purple. The bulb radiates creativity and innovation, contrasting against the dark, gradient background with a mix of red and teal tones.

    Learning

    If learning isn’t interesting or convenient, it won’t be effective. That’s why we’re constantly evolving our solutions to be more interactive, more immersive, and much easier to access—anytime, anywhere, on any device.

  • A person operates a camera in a vibrant, blue-lit venue. Stage lights illuminate the background with orange and blue tones, creating a dynamic, energetic atmosphere. An overlay of a translucent orange triangle adds a creative touch to the image.

    Live events

    Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. But live events take it to whole new level. We create events that are stages for shared memories, allowing your people to extend their experience beyond the everyday.  

  • A smiling woman in a white shirt stands in the center of a cheering crowd as gold confetti falls around her, creating a festive and joyful atmosphere at what appears to be a celebration or party.

    Recognition

    Your partner to drive engagement, culture, and business results Traditional recognition programmes have long been known to drive culture and engagement, but we believe they should drive more. Our solutions take the best of these recognition programmes and add the future of recognition: driving business results like increased sales, customer satisfaction, innovative ideas, and profitability. […]

  • Person typing on a laptop with graphs and upward arrows, symbolizing growth, overlaid. A calculator and documents with charts are on the desk.

    Research and Analytics

    We help drive the results you need through data and analytics that address key business and programme issues throughout the programme lifecycle.

  • A collage of three people against a colorful geometric background. A woman with headphones writes, another woman checks her phone while holding shopping bags, and a man in a coat and sunglasses looks upward.

    Rewards Marketplace

    Trust us – you’ve never rewarded like this before. A Global Rewards Marketplace with an unbeatable collection of over 1 million aspirational merchandise, once-in-a-lifetime experiences, self-serve travel options and learning opportunities to quench curiosities.

  • A modern, brightly colored circular sofa sits in a room with vertical rainbow-striped walls. Text overlay reads: SKO Sales kick off. Inspire action. Unleash results.

    Sales kick-off

    Your sales kick-off is more than an event – it’s your launchpad, your opportunity to align your sales force, ignite belief in your vision, and activate performance.

  • A woman with curly hair and bright pink earrings smiles joyfully with her eyes closed, wearing a blue shirt, standing in front of a blue and purple background with large balloons.

    Service Awards

    Celebrating service should go beyond counting years – it should honour impact and embrace the feeling that employees belong and matter.

  • A lone red origami crane stands out against a background of gray cranes on an overlapping patterned surface, with the left side of the image featuring a solid orange area.

    The New Rules of Engagement®

    The New Rules of Engagement® research study is an ongoing annual study, designed to understand the current work experience and how to make it better for employees and create better outcomes for employers.  

  • Person meditating outdoors on a grassy hill at sunset. The orange sky contrasts with dark silhouetted hills and water in the background. They are sitting cross-legged, wearing black, with only their right side visible.

    Wellness

    When employees feel their best, they do their best. We’ll help you seamlessly blend wellness into your rewards and recognition strategy—so your team stays motivated and energised.

The best way to get started is to get in touch!