Europe (English)

loyalty and retention

  • A vibrant red pawn stands prominently in the foreground. Behind it are blurred beige pawns on the left side against a dark background, while the right side transitions to a yellow background. The image has a diagonal split effect.

    Article

    Personalising Channel Loyalty

    When it comes to loyalty programmes, personalisation is key. The more personalised, the greater the outcomes. Both engagement and business results benefit at higher rates. Because of that, we start thinking about personalisation right from the beginning, during programme design.

  • A finger presses a green button with a smiling face. Next to it are a yellow button with a neutral face and a red button with a sad face, representing different mood or satisfaction levels.

    Article

    Prevent quiet quitting by your channel partners

    As competition and channel partner expectations continue to increase, it’s important to recognise the signs that point to your partners disengaging.

  • A rocket taking off with fiery exhaust, surrounded by floating dollar coin symbols and financial graph lines, against a vibrant blue and purple background, symbolizing financial growth or success.

    Webinar

    Webinar | Unlock Channel Profitability

    Rethink channel incentives. Watch our on-demand webinar to discover smarter strategies that drive profit, performance, and real business outcomes.

  • A smiling woman with curly hair holds a coffee cup and a smartphone. She is wearing a gray blazer and white turtleneck, standing against a vibrant pink and orange gradient background with a white geometric section.

    Insights Lab

    How to optimise your channel incentive programme

    Are you responsible for driving loyalty and growth amongst your channel partners? Let our latest ‘Big Little Book’ become your handy go-to guide on how to design or evolve your channel incentive programme for long term success.

  • A dark gray background with a lighter diagonal beam and the gold circular logo of The Watches of Switzerland Group on the right, featuring the group’s name in white capital letters at the center.

    Case Study

    Unifying recognition to create a culture of shared values

    Learn how The Watches of Switzerland Group fostered a culture of shared values using a unified recognition programme.

  • Hands typing on a laptop keyboard with overlay graphics of smiley faces and star ratings. A selected checkbox and smiley face with five stars are highlighted, suggesting positive feedback or a satisfaction survey being completed.

    Article

    Tiered loyalty programmes: strategies for driving customer engagement and retention

    Discover how tiering can maximise your channel incentive and loyalty programmes. Learn about attitudinal and behavioural loyalty and the strategies we use to build programmes that align with our clients’ business goals and drive customer engagement.

  • Group of diverse professionals in an office setting, looking at computer screens with focus and curiosity. Natural light filters through large windows, creating a warm atmosphere. One woman with glasses smiles as she engages with the content.

    Article

    Incentivising the journey: Enhancing sales with effective channel partner incentives

    Did you know that a well-designed incentive programme can almost double your sales? When it comes to channel incentives, the journey matters as much as the sale itself. 

  • Two women wearing aprons are smiling and talking at a counter in a warmly lit coffee shop. One holds a tablet. Glass containers with coffee beans are on the counter under brass pendant lights.

    Article

    Measuring the strength of channel partner relationships for sales success

    A strong relationship with your channel partners is key to mutual success, but how do you measure it? Learn how our first-of-its-kind research in partnership with KANTAR led us to develop a tool to better understand and measure channel partner loyalty and engagement.

  • Close-up of a car steering wheel featuring the Toyota logo prominently in the center. The image focuses on the texture and design of the steering wheel within a vehicle interior.

    Webinar

    Webinar | Cutting the clutter to reduce turnover

    What do you do when employee turnover is on the rise? Toyota experienced this issue and needed a way to retain their employees. With learning, recognition and rewards opportunities promoted on non-connected sites, the programs lacked consistency, employees were confused about what was available to them and their status, and the offerings were not effective.