A circular arrangement of colorful sofas in shades of pink, orange, yellow, purple, and blue sits in a modern room with vertical, multicolored panel walls and a light wooden floor.

Sales kick-off

Inspire action. Unleash results.

The most expensive kick-off meeting or event is the one that doesn’t deliver business outcomes.

Your sales kick-off is more than an event – it’s your launchpad, your opportunity to align your sales force, ignite belief in your vision, and activate performance.

A memorable on-site event experience is critical. It’s also just one part of a successful kick-off. What should your teams know, feel, and do when they return home? How will they apply what they’ve learned, and how will you measure the impact of your investment?

That’s where Sales kick-off comes in. Combine event management, creative strategy and production, learning, communications, gamification, decision sciences, and incentive design and delivery to launch your sales year with clarity and energy, and with the tools to guarantee a measurable impact.

Inspire Your Audience

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Creative and Production

Bring your why to life with creative design and production that spark energy, align your audience, and elevate your brand – focus on delivering measurable business outcomes.

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Event Management and Technology

Deliver seamless, unforgettable events with expert management and integrated, innovative technology that ensures every detail is flawless and every moment impactful.

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Communications and Branding

Develop a brand for your message and create a comprehensive ongoing campaign to ignite and sustain messaging and engagement throughout the full year.

Drive Behaviour Change

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Learning and Engagement

Foster meaningful connections by creating collaborative learning environments where attendees share ideas, solve challenges, and learn together. We support content development and immersive experiences on-site and beyond your event.

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Gamification and Rewards

Fuel excitement and drive performance by introducing gamification elements and rewarding achievements that turn every session into a motivating challenge.

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Gifting and Branded Merchandise

Transform a simple giveaway into a memorable moment with curated gifts and branded items that immerse attendees in your brand story.

Deliver Measurable Results

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Sales Contests and Performance Drivers

Convert inspiration to action with sales incentives complete with leaderboard and progress tracking following your SKO.

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Decision Sciences and ROI

Determine your event’s return on inspiration and investment using our proprietary Return on Purpose^®methodology. Measure sustained outcomes tied directly back to your event experience.

The numbers don’t lie.

20%

higher win rates when companies use structured SKO events.

4-6

weeks of measurable motivational lift after SKO event.

$2.5M

average annual investment in sales meetings. (Don’t you want to know if it’s working?)

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

Article

How data-driven events are reshaping event engagement and ROI

Event audiences are more discerning than ever. They expect experiences that feel personal, purposeful, and impactful. For event professionals, this means moving beyond gut instinct and embracing data as a strategic tool.
Article

How to make your event technology work harder and smarter

Are rising AV and technology costs putting a strain on your event budget? Learn how to make your event technology work harder and smarter with our top tips and expert insights. From negotiating better terms to leveraging emerging technologies, we’ve got you covered. Dive in to find out how you can deliver exceptional experiences without overspending!
Case Study

Unum UK CSR sales conference

Discover how BI WORLDWIDE supported Unum UK’s commitment to Corporate Social Responsibility (CSR), transforming its sales conference into an inspiring event, motivating its sales teams and achieving significant outcomes for charitable organisations globally year on year.