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Home Who We Serve Automotive
A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

Automotive

Rev up performance

Trusted by major automotive industry organisations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximise parts growth.

Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, CPO, accessories, F&I, wholesale & retail, parts, service acquisition, retention, and dollars per RO. 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics.

Our world-renowned strategies include customised programmes to engage, onboard, educate, inspire, certify, recognise, and motivate your team with integrated solutions including:

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In-person and virtual events

Dealer events. Product launches. Experiential marketing. Incentive trips.

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Goal setting

Turn new dealers into top dealers. Turn top dealers into superstars.

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Gamification

Use game mechanics to take your learning and goal setting to the next level.

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Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Rewards and recognition

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Our work speaks for itself

View all case studies
  • A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.

    LEADing the way

    A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
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  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A coffee cup, saucer, and laptop sit on a wooden table in a warm-lit room. Overlaid text reads: When leadership communication lacks clarity, trust drops nearly 15 points.

    Article

    Is TMI Syndrome disengaging your sales force?

    Information is power until it isn’t. For many sales organisations, communication has become a flood. Too much, too scattered, too impersonal. Our global research shows that “TMI Syndrome” (too much information) is one of the biggest engagement killers in sales today.

  • A hand holds a round object with a yellow star. Text reads: AI doesn’t replace human recognition; it surfaces the impact leaders want to celebrate. The image has an orange gradient background.

    Article

    How AI is reshaping career milestones

    Most organisations don’t have a career milestone problem. They have a visibility and consistency problem.

  • A collage featuring a man golfing, a child snowboarding, a happy family playing outdoors, and a person wearing a VR headset, with pyramids and colorful shades in the background.

    Article

    The psychology of reward redemption

    Reward redemption is the moment recognition becomes real — but many hesitate. Discover why savers delay, and the design strategies that can unlock emotional impact, programme value and business results.