Welcome to the fast lane.
The automotive industry is complex and rapidly evolving.
We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.
- Amp up sales in new vehicles, CPO, accessories, F&I, wholesale & retail, parts, service acquisition, retention, and dollars per RO.
- Generate excitement about new products.
- Create brand loyalty and advocacy.
- Fine-tune your strategies to make the most of your energy and investments.
Dealer Loyalty
Commercial
Passenger
Industrial
Parts and service
Powersports
Shift your performance culture into overdrive.
We’re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics.
Our world-renowned strategies include customised programmes to engage, onboard, educate, inspire, certify, recognise, and motivate your team with integrated solutions including:

In-person and virtual events
Dealer events. Product launches. Experiential marketing. Incentive trips.

Learning and certification
Build curriculum and learning schedules that keep your brand top of mind and above board.

Rewards and recognition
Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

Attract and retain top talent
Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.
Our work speaks for itself
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LEADing the way
A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.Learn More -
Accelerating sales, driving results
A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.Learn More -
Impacting sales confidence through gamification
A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Are cash-based incentives a thing of the past in automotive sales?
The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?
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Article
Developing successful recognition programmes through early recognition
Recognising people early in their tenure is a proven strategy to boost employee engagement.
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Article
Sales incentive systems to motivate teams
In a perfect world, your sales team isn’t just meeting targets, but also exceeding them. The best way to achieve this is through effective sales incentives to motivate your team to go above and beyond.