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Home Who We Serve Retail
A person is swiping a credit card through a payment terminal on a glossy surface. Another hand is visible, poised to receive the card. The background is blurred with a mix of white and purple areas.

Retail

From brick and mortar to digital development

We are experts in behaviour change with proven results to help retailers expand your omnichannel customer base and inspire your employees throughout the organisation.

From the first day to every day.

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Learning development and training

From dynamic training events and custom curriculum development to scalable virtual learning environments, we create immersive learning solutions that drive real results. By integrating gamification, we enhance engagement, making learning more interactive and enjoyable. Because when learning is fun and rewarding, performance follows, and engagement soars.

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Onboarding and recruitment

Whether you’re looking for your next Chief Logistics Officer or hiring for the seasonal rush, we help HR departments recruit, onboard and retain top talent.

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Customer and channel loyalty

Elevate your brand with meaningful programmes and awards for your channel partners and customers that build strong, lasting relationships and loyalty.

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Retail sales and incentives

We design gamified incentive programmes that drive retail KPIs, enhance customer loyalty and motivate and inspire retail associates.

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Employee recognition

Powerful employee engagement and rewards programmes that inspire employees to love what they do and love your brand.

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In-store activations and experiences

Create memorable brand moments that capture attention and set you apart from the competition. We combine on-site engagement, content capture, and social amplification to create powerful experiences.

The retail environment can be complex, handling multiple audience types that can be both captive and non-captive. BIW is uniquely situated to engage and grow in all segments of your business.

We are experts on behaviour change with proven results to help you exceed Key Performance Indicators throughout your omnichannel strategies.

We customise our strategies to engage, onboard, educate, inspire, recognise, and motivate the audience that matters the most to you, to turn a complex environment simple.

From apparel and fashion to electronics and tech, to home goods and home improvement, to health and beauty, to sports and recreation (and more!), our clients turn to us for fresh ideas and expert execution time and time again.

Our work speaks for itself

View all case studies
  • A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.

    LEADing the way

    A soft drink manufacturer has always believed that if they could effectively turn their 60,000+ employees into brand scouts and ambassadors, they could open doors to thousands of new opportunities.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
    Learn More
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Five people stand around a table, leaning in and discussing documents. The background features bold orange and purple geometric shapes, creating a modern, collaborative office atmosphere.

    Article

    How to structure sales incentives

    Discover how to structure a sales incentive programme that motivates your team, drives performance, and delivers ROI—without the guesswork. From milestone rewards to self-selected goals, this guide has you covered.

  • Close-up of several parked cars in a row, with focus on the front wheel and bumper of a red car. The image has a pink and blue color overlay, creating a vibrant and modern look.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?