Written by: Drew Marquesen, Senior Strategist, Customer and Member Engagement Solutions
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Who does your content serve?
Content marketing has become robotic and formulaic. It's time to get back to a human approach that delivers a return-on-relationship, not just clicks and views.Scroll Down
Do any of these describe how you feel when you’re marketed to by your bank or health insurance provider?
So many brands have fallen into this MORE and ME trap.
People can sense self-interest and if you’re already asking them to give more than you’re giving in return, they will almost instantaneously tune out.
You need to cut through the noise and earn meaningful interactions with your customers. Humanizing your approach to content marketing will entice short term response to stimulus, capture sustained attention and produce consistent results over time.