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Points versus gift cards

Written by: William Johnson, VP Sales and Channel
(View Author Bio)

Our New Rules of Engagement research shows employees who feel their organization’s incentives are exciting are eight times more likely to be inspired at work. But not all rewards drive behavior change and results.

Here are seven stats highlighting the differences between points versus gift cards. Gift cards are often seen as a form of cash, whereas points can be used for inspirational rewards like experiences, travel and merchandise.

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Many companies use gift cards or cash to reward their employees because they are simple, scalable and convenient. But studies show they are often lost or forgotten and, along with that, so are the achievements and behaviors they were rewarding. Consider a points and/or hedonic reward structure for your next sales team incentive or employee motivation program. Inspire your employees and deliver results.



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William Johnson

William Johnson

Division Vice President
Sales and Channel

As Vice President of BI WORLDWIDE’s Sales & Channel Engagement Group, William Johnson's primary focus is to develop sales and channel engagement strategies and solutions that change the behaviors of sales people, distributors, dealers and channel sales representatives. An expert in sales incentive strategy, he educates sales professionals around the world on how to best engage their sales force through sales engagement strategies, solutions and best practices.