Product launch webinar

As recently published in Harvard Business Review, Dr. Michael Ahearne, C.T. Bauer Professor of Marketing & Entrepreneurship at the University of Houston, shares his latest research on:

• The most common barriers companies face when bringing a new product to market
• How to effectively position and sell “new-to-the-world” products
• What areas marketers should focus on to improve their company’s ability to launch new products (process, people & culture)