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Product launch webinar

Jan 23, 2019

Launching a new product is difficult for any company. But it’s not innovation that’s the problem – it’s what comes next.

As recently published in Harvard Business Review, Dr. Michael Ahearne, C.T. Bauer Professor of Marketing & Entrepreneurship at the University of Houston, shares his latest research on:

  • The most common barriers companies face when bringing a new product to market
  • How to effectively position and sell “new-to-the-world” products
  • What areas marketers should focus on to improve their company’s ability to launch new products (process, people & culture)

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