Feb 07, 2018
Written by: John O'Brien
(View Author Bio)
When it comes to activating your employee value proposition, you really can’t afford to get it wrong. Focus on creating intentional moments to inspire your employees' first day, first year and every day thereafter.
Why should a talented, in-demand candidate choose to work for your company? The answer: Your employee value proposition (EVP). It’s the promise your company makes, every day, about the total employee engagement. A strong EVP acts like a magnet for top talent. If you think EVP is just about HR, think again. Done right, an EVP extends across a company’s entire business strategy.
Simply put, you can’t afford to get this wrong. There’s too much at stake. EVP needs to be an ongoing initiative that infuses the hiring process, the first day, the first year, the entire tenure, and even after employees leave the company.
Here’s more about how EVP packs a serious punch at each stage of the employee experience:
Decision Day: Can I see myself here?
What the research says: New employees who report a personal fit with their job are 6x more likely to be committed to their role and 9x more likely to be happy. New employees who report fitting in with their new organization are 9x more likely to be committed and 4x more likely to be happy.
What behavioral economics says: Fit is everything. Go out of your way to show prospective employees how they’d fit into the heart of your business. Use the concept of idiosyncratic fit to acknowledge how an individual’s unique qualities align with and even enhance their new role, job and organization.
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