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Home Who We Serve Consumer Goods and Services
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From dock door to checkout

Tailored engagement solutions for consumer goods and services.

We partner with leading companies in the consumer goods industry by designing solutions that engage diverse audiences, including manufacturing, distribution, sales, and corporate employees.

Solutions That Inspire Action and Deliver Results 

We design engagement, reward and recognition programs that ignite commitment, elevate effort, and inspire performance – customised to meet the unique demands the Consumer Goods and Services industry. Whether it’s manufacturing, distribution, food and beverage, or cosmetics, our solutions are proven to drive measurable outcomes. 

We take a collaborative, strategic approach to crafting tailored engagement programs for the Consumer Goods and Services sector. Our solutions are built to reflect the shared goals and values of all stakeholders, ensuring alignment, motivation, and sustained success. 

A diagram titled Value for All Stakeholders shows four groups: Sales Representatives, Retailers, Suppliers, and Head Office, each with listed benefits surrounding a circle labeled Our Approach.

We’re industry pioneers who leverage proven engagement structures backed by the science of behavioural economics. 

Our world-renowned strategies include customised programs to engage, onboard, educate, inspire, certify, recognise, and motivate people with integrated solutions including: 

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Sales Incentives

Go beyond existing behaviours to motivate more of the new behaviours you want. Our expertise in sales incentives enables us to design the structure and rewards to best lift your numbers.

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Learning

Whether employees need to learn about a new product, safety, compliance, or setting up a product display, our engaging learning approaches motivate employees to become their best.

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Employee Value Proposition Development, Activation, Branding

Attract, engage, and retain top talent in this competitive, high turnover industry with an EVP and employer brand that inspires brand love from your employees.

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A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

Rewards

Inspiring rewards motivate. Personal, memorable, unique rewards ignite performance like nothing else.

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Recognition

We design programmes that motivate the very different audiences in this industry around common organisational goals.

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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A woman looking thoughtful next to text that reads, Are your channel incentives changing behavior or only rewarding the final result?.

    Article

    Winning channel partner mindshare

    Channel programs often assume the surest way to get more attention from partners is to put more money at the end of the sale. That logic made sense when vendors were competing primarily on payout. It’s much less useful now that partners are juggling nearly nine vendor programs on average, each asking for training, pipeline development, customer conversations, and other demands.

  • A woman holding a laptop and a man pointing at the screen, with the text Dont ask what people want. Design something worth working toward. overlayed.

    Article

    The problem with money

    The research is clear. If you inspire people, they are more likely to rise to the challenge. Cash compensates. Inspiration motivates. If you want people to stretch, don’t just ask what they want. Design a reward they can anticipate, experience, remember, and retell.

  • Two workers in blue uniforms and hard hats operate machinery in a factory.

    Article

    Why customer value should shape your incentive strategy

    Customer value isn’t created when a customer buys from you. It’s created when they stay. Discover how non-sales teams create customer value through retention, adoption and renewals, and why those behaviours should shape your incentive strategy.

The best way to get started is to get in touch!

Speak to an expert in our team to learn how our solutions can engage your employees.