Boost incremental sales from your entire sales team with our sales incentive programme
Our sales incentive programme, GoalQuest® AI, is a simple concept with extraordinary impact.
Personalisation
GoalQuest® AI combines the science of behavioural economics and the benefits of a proven, reliable rules structure with artificial intelligence to create a truly personalised and rewarding incentive experience.
Audience-smart
GoalQuest® AI provides an unprecedented level of granularity for each participant and increases their idiosyncratic fit. Now more than ever, participants can feel a greater ownership and connection to their goals. Because GoalQuest AI uses their own unique sales data and not a grouping, they are competing with themselves to achieve their personal best.
Target setting
- Using our expansive incentive database and proprietary AI, we create solutions customised to your business needs.
- Set individual baseline and target data using a variety of data points.
- Accurately predict outcomes, budget, and ROI based on forecasted modelling.
The story is in the data.
57%
of participants’ performance exceeds baseline
1.4M+
participants
4:1
pay for performance
AI Insights
Automated analysis personalised to managers and programme owners as performance data is processed.
Automated analysis at scale
Provides analysis at a scale that human analysts cannot.
Contextual intelligence
Identifies patterns, correlations, short/long-term trends, and historical context for performance data.
Strategic impact
Data-driven decisions, consistency across the organisation, and manual process reduction.
Digestible communications
Generates human-readable insights suitable for various communication channels.
Recognition opportunities
Identifies exceptional performance, specific achievements, and their broader impact.
Coaching opportunities
Spots early warning signs and provides recommendations for targeted coaching.
Our work speaks for itself
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Empowering Leadership Through Recognition
This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.Learn More -

Creating a high-performing culture
A global healthcare technology company wanted to determine if there was a connection between recognition activity and how employees feel at work.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Is your annual SKO your launchpad…or a liability?
Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.
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Article
Why cash incentives underperform
Cash—and cash equivalents like gift cards—are often treated as the obvious choice because they’re flexible, familiar, and easy to defend. But the job of an incentive reward is to change behaviour, increase effort, and lift results, not win a preference poll.
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Article
Business outcomes: Recognition that delivers results
When organizations recognize both performance and results, they don’t just build stronger teams. They build stronger businesses.