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Sales Incentives

  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Case Study

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors.

  • women presenting to colleagues

    Article

    Sales incentive structures that work

    Reinforcement is most effective when it happens immediately after the desired behaviour occurs. The longer the delay, the less likely the behaviour will be adequately reinforced.

  • A man in a dark suit sits in an orange chair with a laptop on his lap, smiling and looking to the side. The setting has warm lighting, creating a cozy and professional atmosphere.

    Article

    Sales Incentives vs Sales Commission

    Learn about the roles that commission (often part of a compensation package) and sales incentives (often non-financial benefits) play in the workplace.

  • A woman in a blue shirt is pointing at colorful sticky notes on a board. Two people watch in the background. The setting appears to be an office or meeting room.

    Article

    Driving incremental sales results

    In any organisation, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results.

  • Close-up of an illuminated light bulb on the right with a glowing filament. On the left, white text reads, Tackle the challenges with sales incentives to drive results. The background is dark with soft, abstract bokeh lights.

    Article

    Leveraging sales incentives

    Creating an effective sales incentive program is crucial for driving performance and achieving business goals. Here are some things to consider when designing a successful sales incentive strategy.

  • Image of a promotional webinar graphic. It features a telescope and text about transitioning from reactive to strategic incentive approaches. Includes details about speakers Brad Norton and Kari Hanson, along with their titles and company, BI Worldwide.

    Webinar

    Boehringer Ingelheim: From reactive to strategic

    When it comes to sales incentives, it’s not enough to just have them – they need to be strategic, focused, and inspirational to the specific needs of your sales audience. 

  • woman adjusting a lightglobe

    Article

    A blueprint for success: running a retail sales incentive program

    Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere.

  • man in suit on tightrope

    Article

    5 Sales Contest Mistakes To Avoid

    Sales targets less than they should be? Sales team motivation and channel partner engagement at an all-time low? Many organisations rely on effective sales contests to motivate their sales teams and increase their bottom line.