Accelerating Accessory Sales with GoalQuest®
In a high-stakes first quarter, a major paint retailer across Australia and New Zealand needed an immediate uplift in accessory sales to meet aggressive budget targets.
Impact
In a high-stakes first quarter, a major paint retailer across Australia and New Zealand needed an immediate uplift in accessory sales to meet aggressive budget targets. With just one week’s notice, BI WORLDWIDE Australia was engaged to deliver a fast, effective solution.
Industry
Retail
Problem space
Sales Team Motivation
Services
Communications
Sales Incentives
Rewards
Technology
GoalQuest®
Armed with years of historical sales data, the team developed a tailored GoalQuest® incentive program designed to:
- Inspire performance through aspirational, non-cash rewards
- Drive measurable engagement and return on investment
- Increase revenue and profit in accessory sales
The GoalQuest® Strategy
BI WORLDWIDE launched a focused 30-day GoalQuest® initiative that segmented participants into performance tiers. Each store was empowered to set its own goal based on historical sales performance, aligning personal targets with realistic growth potential.
Participants who achieved their self-selected goals earned points redeemable for luxury, non-cash rewards—ranging from exclusive experiences to premium merchandise.
The patented GoalQuest® model operates on a high-impact principle: No reward without achievement. The greater the stretch, the greater the payoff—motivating sales teams to aim higher while holding them accountable to results.
The program significantly outperformed expectations:
100%
of stores selected a goal
61%
of stores selected the highest goal tier
17%
increase in accessory sales
$295,000
in incremental revenue
1:6.8
ROI
GoalQuest® is the only patented incentive framework that enables participants to self-select their performance targets—delivering an all-or-nothing payout structure that drives accountability, ambition, and measurable business outcomes.
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The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can motivate your sales teams.
