Australia (English)

* indicates required fields

Updates and Offers
Home Case Studies Strengthening Community Connections Through Chapter Engagement 
Golden wheat stalks sway against a dark, stormy sky. The contrast between the illuminated wheat and the ominous clouds creates a dramatic, atmospheric scene.

Strengthening Community Connections Through Chapter Engagement 

A national campaign that turned local pride into action, this initiative reimagined chapter engagement by uniting communities, amplifying grassroots support, and strengthening sponsor relationships through a friendly, digital-first competition.

Impact

Engaging chapter members had long been a strong suit for this educational and support organisation. However, the challenge had shifted — it now sought to reinvigorate its connection with local communities and deepen engagement with a prominent national sponsor. 

Industry

Agriculture

Problem space

Channel Engagement

Services

Communication

Rewards

Technology

Custom Site

Objectives

To foster grassroots support and elevate partner visibility, the organisation introduced a friendly competition among its local chapters — a strategy designed to ignite community involvement and collaboration.

The Solution

BI WORLDWIDE launched a dynamic online contest that rallied chapters across the country. Each chapter encouraged local farmers to visit the campaign website, register, and cast a vote for their local group. The site featured: 

  • An interactive map to track real-time standings 
  • A leaderboard highlighting top-performing chapters 
  • A toolkit with promotional resources to amplify community outreach 
  • A custom instructional video produced in partnership with the national sponsor 

The Impact 

In just 50 days, the campaign met its engagement goals — and exceeded expectations. Thousands of farmers participated, generating significant traffic and visibility. On average, visitors spent over six minutes on the site, building meaningful connections with both the organisation and the sponsor’s brand.

The program also unlocked powerful public relations opportunities, as the announcement of winning chapters created positive exposure for all stakeholders involved. 

Our work speaks for itself

View All Case Studies

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can motivate your sales teams.

Share this resource

Related research

View all thought leadership
A person in a suit offers a stack of U.S. $100 bills, while another person in a suit raises their hand, palm out, signaling refusal against a dark background.

Article

Why cash incentives underperform

Cash—and cash equivalents like gift cards—are often treated as the obvious choice because they’re flexible, familiar, and easy to defend. But the job of an incentive reward is to change behaviour, increase effort, and lift results, not win a preference poll.

A metallic magnet icon attracts several wooden blocks, each with a person symbol, on a blue background. Yellow lines represent the magnetic pull drawing the blocks toward the magnet.

Article

The Strategic Value of a Channel Loyalty Program 

A well-designed channel loyalty program takes a fundamentally different approach. It treats channel partners not as anonymous transactions, but as long-term customers with evolving needs, motivations, and behaviors.

A pair of hands gently holds a group of blue human-shaped cutouts, symbolizing care and community, against a blurred purple background with an orange corner accent.

Article

The New Rules of Engagement® global employee inspiration research report

Each year, our research sheds new light on what truly drives engagement and what holds it back. This year’s findings reflect a workplace in motion: recognition that spreads like wildfire, artificial intelligence reshaping productivity, and managers redefining what leadership looks like in a world of constant change.