Our Work: Mobile Marketing Tour for Skechers®
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Challenge
- Create compelling opportunities for consumers to experience the brand’s unique value proposition with hands-on experiences
- Increase retail sales by promoting on-site purchases and driving traffic to local retailers
Solution
- Deployed a nationwide bus tour showcasing the footwear brand
- Engaged customers with opportunities to try on the shoes, interact with the brand and get firsthand exposure to the product
- Partnered with high-profile fitness celebrities to lead group workouts in high-traffic locations
- Leveraged a mobile point of sale system to capture immediate sales
Results
- Garnered 18.8 million brand impressions over the course of the tour
- Engaged in 19,000 interactions designed to promote the brand
- Sold $110,000 of product in on-site sales
Learn more about our live experience solutions
Corporate Event Planning
Our full-service corporate event planning teams create engaging, memorable meetings and events that go off without a hitch and deliver on your objectives. We tackle everything from big-picture strategy to meticulous execution. Our unparalleled global network of supplier partners mean we’re always local.
Experiential Marketing
Let our experiential marketing team create an unforgettable brand moment that starts a movement.
Event Production
We partner with you every step of the way, from initial event strategy discussions through execution. That means no hassles for you. We make sure your messages are heard, understood and acted upon.
Incentive Travel
Intimidated by the logistics of incentive travel? Don’t be. We manage all the details but you have complete control: Choose from individualized or group travel. Set the budget. Decide who gets the chance to be rewarded. Know exactly what to expect.
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