Let our experiential marketing team create an unforgettable brand moment that starts a movement.
Consumers are suffering from information overload. With so many messages and so little time, the competition to stand out is fierce. Attention spans are shortening and consumers have more control than ever. They’re fast-forwarding through commercials and growing cynical about traditional marketing. To that, we say: “Challenge accepted.”
When it comes to our experiential marketing philosophy, we combine the best of on-site engagement marketing, content capture and social amplification. By blending the latest cultural trends with cutting edge technology, we help brands inspire individuals with engaging customer experiences—turning casual observers into customers with high brand loyalty. These fans seek out your brand, ask for it by name and love sharing it with others.
Our capabilities include:
How do you break through information overload and stand out?
It starts by turning your marketing efforts into a conversation.
It’s not about telling consumers what to do or how to think.
It’s about inviting them to engage with your brand.
Case in point: A consumer might drop a few bucks on your brand and move on.
But what happens if you truly engage your audience?
Engaged consumers are no longer just consumers. They become loyal, recurring fans. Vocal brand ambassadors. An extension of your marketing team.
The secret sauce for engagement: Make it an experience. Top experiential marketing agencies create memorable experiences that draw consumers in. Forget talking at people. With the right engagement marketing strategy, consumers will come to you. Again and again. And eagerly they’ll tell someone else, who will tell someone else—and on and on.
The result? Powerful, measurable impact.
Other event marketing companies start with design and dive straight into implementation, leaving brands with a one-size-fits-nobody strategy.
We always start by clearly defining your unique goals. Our unparalleled approach to insights and analytics means you get a super-powered experiential marketing strategy designed to elicit the results you want.
Looking for a competitive advantage? You found it. Here’s what a better process looks like:
First, we establish the purpose of the project, define success and relevant metrics.
Next, we define the target audience, review market research data and identify unique opportunities.
From there, we leverage audience research to identify key alliances and partnerships.
We work to refine our approach and align resources to create a collaborative and strategic experience.
The vision comes together with the help of highly specialized talent in a full-service agency experience.
Finally, we deliver real business results by reporting key metrics and analysis built around the project objectives.
The BI WORLDWIDE events team provided creative, product and management services for over 2,800 VIPs.