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Top experiential marketing trends for 2018

Jan 16, 2018

Written by: Vicki Surprise
(View Author Bio)

Stack the deck in your favor by tapping into what’s new and now. Experiential marketing is at its best when your brand intersects with what consumers really crave. 

Peek at our cheat sheet.

Wondering what’s going to be in demand this year? Read on to see why we’re all about embracing nostalgia, giving back and scaling it down. 

Trends come and go but when brands tap into what’s real and relevant right now, consumers show up.

Authentic engagement happens when companies pinpoint where their brand intersects with popular trends. Top experiential marketing agencies know timeliness is the key to getting it right. Not to worry: we’ve already done the legwork for you. Here’s a sneak peek at the must-have marketing event trends for 2018.

  1. BE REAL. Brand transparency, honesty and facts are more important than ever. With fake news running rampant, make sure your brand delivers on its promises. This year, instead of telling consumers about your brand promise, show them.
  2. BE UNREAL. Augmented and virtual reality are big. Discover which trending nail colors look best on your nails. See a finished house remodel before it starts or preview your next vacation. Pair AR and VR with an influencer-curated experience to drive amplification and generate big results.
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Vicki Surprise

Vice President Experiential Marketing

Vicki is responsible for BI WORLDWIDE's Experiential Marketing agency. She is a senior-level consumer marketing executive with over 20 years experience in all facets of marketing. Her true passion is helping Fortune 1000 companies design and implement integrated marketing campaigns including mobile marketing, pop-up retail, street teams, sponsorship activation, press events, automotive tours, sports marketing, 3D mapped projection and amplification through influencer and social media strategies. She has her MBA in Marketing from the University of St. Thomas.