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Customer loyalty

  • A person with long red hair, wearing a denim shirt, looks excitedly at a laptop on a desk. They have their fists clenched in celebration. A white mug and a smartphone are also on the desk.

    Article

    Gamification: what it is and how it works in the workplace

    Low employee engagement can increase staff turnover by 18-43%. Keep your employees and channel partners engaged and thriving! Discover how gamification can transform your workplace culture, elevate morale, and drive outstanding business results.

  • Hands typing on a laptop keyboard with overlay graphics of smiley faces and star ratings. A selected checkbox and smiley face with five stars are highlighted, suggesting positive feedback or a satisfaction survey being completed.

    Article

    Tiered loyalty programmes: strategies for driving customer engagement and retention

    Discover how tiering can maximise your channel incentive and loyalty programmes. Learn about attitudinal and behavioural loyalty and the strategies we use to build programmes that align with our clients’ business goals and drive customer engagement.

  • Group of diverse professionals in an office setting, looking at computer screens with focus and curiosity. Natural light filters through large windows, creating a warm atmosphere. One woman with glasses smiles as she engages with the content.

    Article

    Incentivising the journey: Enhancing sales with effective channel partner incentives

    Did you know that a well-designed incentive programme can almost double your sales? When it comes to channel incentives, the journey matters as much as the sale itself. 

  • Two women wearing aprons are smiling and talking at a counter in a warmly lit coffee shop. One holds a tablet. Glass containers with coffee beans are on the counter under brass pendant lights.

    Article

    Measuring the strength of channel partner relationships for sales success

    A strong relationship with your channel partners is key to mutual success, but how do you measure it? Learn how our first-of-its-kind research in partnership with KANTAR led us to develop a tool to better understand and measure channel partner loyalty and engagement.

  • Three people are seated at a round table in an office. One person is in a wheelchair. They are engaged in a discussion, surrounded by computers and paperwork. Large windows and plants in the background create a bright atmosphere.

    Article

    The impact of channel maturity on incentive and loyalty programme design

    Read on to learn how channel maturity can impact programme design and the strategies BI WORLDWIDE uses to support clients facing major sector transformations.

  • A woman in a blue blazer and yellow top smiles brightly while sitting at a desk in an office. She is in front of a laptop, discussing channel incentive strategies. Two colleagues, a man and another woman, are seated beside her, focused on their computers. A plant adds a touch of greenery to the desk.

    Article

    A guide to channel incentive programmes

    In this guide, we’ll discuss the best practices for creating and implementing effective channel incentive programmes.

  • A person sits on the floor, focused on writing in a notebook next to a laptop on a coffee table. They wear headphones and a white shirt. The room has a cozy feel with a lamp, a sofa, and dried plants in a vase on the table.

    Article

    How to create frictionless channel incentive programmes

    Discover how to design frictionless channel incentive programmes that motivate partners and drive results

  • A person with long hair and glasses is smiling, driven by intrinsic motivation, as they work on a laptop in a cozy kitchen. They are wearing a striped shirt, and the background features a stove, wooden counter, and kitchen utensils.

    Article

    Understanding the impact of intrinsic motivation

    When you’re intrinsically motivated to accomplish something, you have an internal desire to achieve it. Learn how you can tap into the intrinsic motivators of your employees, customers and partners to influence the success of your business.

  • Three people sitting on a couch, engaged in discussion. One person is pointing at a notebook while the others look on, smiling. They appear to be working collaboratively in a relaxed setting.

    Article

    5 ways we raise the events bar with FRESH perspectives

    The recent pandemic. The current levels of inflation and huge price increases. The future opportunity – and threat – of AI.   It’s safe to say that working in the events industry keeps you on your toes! But working in such a fast-paced and ever-evolving industry requires an agile approach, thinking outside the box, and being clever with budgets.   As such, it’s important that our events specialists remain excited, curious and open to learning about upcoming trends, new products and approaches to share with our clients and their delegates. But how do we keep on top of the conversation, no matter the new topic? Simple, by keeping things FRESH!  

  • A person stands on the edge of a cliff, arms outstretched, gazing at a serene view with mountains, a lake, and a clear blue sky in the background. The scene captures a sense of freedom and tranquility.

    Article

    The power of inspiration vs compensation

    Learn how to inspire with incentives over cash rewards and the advantages of merchandise and experiences in rewarding and recognising your employees.