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Jan 30, 2018

BIW is proud to be featured as a key player in a successful experiential marketing tour that marked a historical moment in commercial aviation.

BI WORLDWIDE (BIW) is proud to be featured as the supporting experiential events agency in a national tour to retire the Boeing 747-400 in style. The tour, which wrapped in December, included four farewell flights and celebrations in Detroit (DTW), Seattle (SEA), Atlanta (ATL) and Minneapolis-St. Paul (MSP) as well as a brief stop at Boeing, the 747’s birthplace.

Each stop on the tour paid homage to the unique history of the 747 with a series of guest speakers (including company executives, pilots, mechanics and flight attendants) featured on a 3D projection-mapped stage. Attendees enjoyed a variety of activities including a VR experience which highlighted the newly introduced A350 aircraft and the opportunity to leave their signature on the retiring 747. Branded memorabilia was available for purchase including tour t-shirts, commemorative prints and retro flight bags with the proceeds being donated to a charitable organization.

The farewell tour flights were available to the brand’s employees as well as customers who bid for a spot via the brand’s loyalty program.

BIW assisted with the creative development of the tour as well as the planning and on-site execution including staging, production, interactive experiences, attendee engagement and communication elements. BIW also handled the production of all memorabilia items including commemorative prints featuring original artwork by Mark Herman.

Read more about the tour here.

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