Five ways to inspire sales motivation
May 11, 2022
Written by: William Johnson, Division VP, Sales and Channel
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Motivation is sometimes defined as the general desire or willingness of someone to do something. For some people, motivation comes naturally; it’s intrinsic. For others, it’s extrinsic; they need a little help.
Here are five keys to driving motivation in your organization.
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Motivation is a huge factor in generating success from your sales and channel programs. The question is, how do you inspire and cultivate the motivation your sales team needs?
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Here are five keys to inspiring and driving motivation in the workplace:
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Set goals.
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Celebrate milestones.
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Provide feedback.
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Use rewards to empower problem-solving and learning.
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Experiment and learn from data.
Knowing these are effective ways to motivate people, how do you put them into motion? Running a sales incentive program is a great way to combine all five of these tools to bring you success.
Turn goals into action.
Sales incentive programs are a great way to bring your sales goals alive. By offering incentives to your sales force in exchange for the completion of specific tasks, you will increase their motivation and give them clear objectives to work toward. Leveraging points-based or non-monetary incentives allows you more flexibility in rules structures (Break the Bank, Do This Get That, etc.) and sales reward options (merchandise, airfare, hotels, experiences, etc.). These types of incentives have been proven to drive greater inspiration and results both with direct sales teams and in the channel space.
Celebrate wins and achievements.
Sales incentives should also build in recognition celebrations when your sales team achieves their goals. Offering incentives with non-monetary awards allows your achievers to choose a reward that’s personally inspiring and something they’re willing to work hard to earn. The power of choice is a big motivator that will help them reach their goals.