Jul 14, 2020
Written by: Mark Hirschfeld, VP of Research and Strategy, BI WORLDWIDE
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In the wake of recent economic and social challenges, leaders have turned to each other for advice on how to respond. Though each organization's path forward may differ, a series of best sales and marketing practices have emerged.Scroll Down
In the wake of the pandemic and the economic and social challenges that have followed, that “wedding” Mr. Peters refers to has been disrupted. How are sales organizations responding?
Over the past several weeks, my colleague Larry Hoglund and I have conducted interviews with fifty sales and marketing executives across the U.S. They represent a wide array of businesses, some selling B2B, some B2C; some with a direct sales organization and others selling through an independent distribution channel.
A series of best practices have emerged. How each organization has implemented these may vary based on their market or sales channel but we believe you can take great inspiration from these practices.
A “new normal” for sales and marketing is inevitable. As Peter Drucker wisely said: “The best way to predict the future is to create it.” How much we create that new playbook through our leadership, moxie, grit and innovation—that’s up to us.