Connect with us!

* indicates required fields

Updates and Offers

You can read our Privacy Policy online and understand that you can unsubscribe from our emails at any time.
Home Case Studies Tapping into success
Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

Tapping into success

A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.

Results

Because of the successful adoption of the program by sales reps, the company saw an ROI of 4:1.

Industry

Food and beverage

Problem space

Sales team motivation

Services

Branded merchandise

Communications

Recognition

Rewards

Technology

ElevateTM

SalesMaker

Raise the bar

A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.

Motivate with rewards

Distributor Sales Reps (DSR) were tasked with submitting a display claim via their support incentive platform that we created. The claim included the account, the number of cases, the location, and an image. In return, the DSR was rewarded with points based on the case count in each display. The incentive platform became a merchandise redemption tool where we created exclusive merchandise available only to participating distributors.

Crack open success

Distributor Sales Reps embraced this program, submitting hundreds of thousands of claims, increasing the manufacturer’s gross margin per case. The number of cases sold doubled, and the manufacturer’s ROI was 4:1.

Our work speaks for itself

View All Case Studies
  • Two people smiling and talking while looking at a computer screen. The man is wearing glasses and a light blue shirt. The woman is wearing a denim jacket and headphones. They are in a modern office setting with blurred background elements.

    Empowering Leadership Through Recognition

    This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.
    Learn More
  • A wooden paintbrush rests on an open can of white paint against a vibrant background of red, orange, and yellow geometric shapes.

    Accelerating Accessory Sales with GoalQuest®

    How do you increase accessory sales without creating complexity for your sales team? For one leading manufacturer, the answer was simple: let store managers choose their own goals. The result? Higher engagement, better performance, and a 17% boost in accessory sales.
    Learn More
  • Two people sit across from each other at a wooden table in a modern office, smiling and talking. Digital icons float in the foreground, representing technology and social connections.

    3 ways to drive culture and strategy with data insights

    In today’s dynamic work environment, HR professionals often find themselves managing complaints and culture clashes rather than shaping company culture and strategy. But how can HR leaders get back to focusing their influence on both short- and long-term company goals effectively? The answer lies in data.
    Learn More

Share this resource

Related research

View all thought leadership
Two people smiling and talking while looking at a computer screen. The man is wearing glasses and a light blue shirt. The woman is wearing a denim jacket and headphones. They are in a modern office setting with blurred background elements.

Case Study

Empowering Leadership Through Recognition

This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.

A wooden paintbrush rests on an open can of white paint against a vibrant background of red, orange, and yellow geometric shapes.

Case Study

Accelerating Accessory Sales with GoalQuest®

How do you increase accessory sales without creating complexity for your sales team? For one leading manufacturer, the answer was simple: let store managers choose their own goals. The result? Higher engagement, better performance, and a 17% boost in accessory sales.

Two people sit across from each other at a wooden table in a modern office, smiling and talking. Digital icons float in the foreground, representing technology and social connections.

Article

3 ways to drive culture and strategy with data insights

In today’s dynamic work environment, HR professionals often find themselves managing complaints and culture clashes rather than shaping company culture and strategy. But how can HR leaders get back to focusing their influence on both short- and long-term company goals effectively? The answer lies in data.