Drive awareness with branded merchandise
An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.
Impact
Because of an increased awareness of branded merchandise, the client saw an increase in sales and email open rates.
Industry
Automotive
Problem space
Customer loyalty
Services
Branded merchandise
Drive awareness
An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.
Show your merch
We partnered with them and provided an ongoing series of marketing efforts including:
- Quarterly catalog mailers
- Black Friday discounts
- Monthly promotional banners touting new and seasonal award choices
- Monthly digital newsletters
- Pop-up events
- BOGO promotions
- Exemplary customer service
Rev up results
The results were exceptional:
- By changing from yearly to quarterly catalogs, the OEM increased sales by 30% year over year.
- Their Black Friday sales brought the biggest sales month each year, giving them the opportunity to sell their obsolete merchandise.
- Their monthly email promotions are being read, with an open rate of over 50%.
- The “free gift with purchase” promotion increased their consumer sales by 20%.
Our work speaks for itself
-
How to make your event technology work harder and smarter
Are rising AV and technology costs putting a strain on your event budget? Learn how to make your event technology work harder and smarter with our top tips and expert insights. From negotiating better terms to leveraging emerging technologies, we’ve got you covered. Dive in to find out how you can deliver exceptional experiences without overspending!Learn More -
Why tracking sales incentive results is important
Is your sales incentive programme delivering the results you need? Our comprehensive guide reveals how to track and optimise your incentives for maximum impact. Learn the key elements of a successful sales incentive programme, tailored to different cultural contexts and drive business growth today!Learn More -
Driving New Account Growth with Goal-Oriented Motivation
By combining personal accountability with strategic goal-setting, this high-impact incentive program empowered sales reps to surpass targets and fuel new account growth — proving that when motivation is tailored, performance follows.Learn More
