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Thought Leadership

  • Collage of four images from a McDonalds and Cargill event, showcasing colorful, illuminated displays with text like Imagining the Future. People are interacting with the exhibits featuring modern, sleek designs and agricultural themes.

    Article

    How to make your event technology work harder and smarter

    Are rising AV and technology costs putting a strain on your event budget? Learn how to make your event technology work harder and smarter with our top tips and expert insights. From negotiating better terms to leveraging emerging technologies, we’ve got you covered. Dive in to find out how you can deliver exceptional experiences without overspending!

  • A person with short curly hair and glasses smiles while looking at a laptop in a modern office, with orange and blue geometric shapes overlaid on the background.

    Article

    Why tracking sales incentive results is important

    Is your sales incentive programme delivering the results you need? Our comprehensive guide reveals how to track and optimise your incentives for maximum impact. Learn the key elements of a successful sales incentive programme, tailored to different cultural contexts and drive business growth today!

  • women presenting to colleagues

    Article

    Sales incentive structures that work

    Reinforcement is most effective when it happens immediately after the desired behaviour occurs. The longer the delay, the less likely the behaviour will be adequately reinforced.

  • A man in a dark suit sits in an orange chair with a laptop on his lap, smiling and looking to the side. The setting has warm lighting, creating a cozy and professional atmosphere.

    Article

    Sales Incentives vs Sales Commission

    Learn about the roles that commission (often part of a compensation package) and sales incentives (often non-financial benefits) play in the workplace.

  • A woman in a blue shirt is pointing at colorful sticky notes on a board. Two people watch in the background. The setting appears to be an office or meeting room.

    Article

    Driving incremental sales results

    In any organisation, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results.

  • Close-up of an illuminated light bulb on the right with a glowing filament. On the left, white text reads, Tackle the challenges with sales incentives to drive results. The background is dark with soft, abstract bokeh lights.

    Article

    Leveraging sales incentives

    Creating an effective sales incentive program is crucial for driving performance and achieving business goals. Here are some things to consider when designing a successful sales incentive strategy.