Thought Leadership
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Article
5 strategies to drive long-term sales contest success
It’s a well-known fact that the most effective sales contests are built for speed: short, energetic bursts that last 90 days or less, most focused on a single quarter’s success. But what happens when the challenge demands more time?
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Article
Why onboarding, enablement, and high-value sales activities matter more than ever
While most organizations obsess over the finish line, the real winners are investing where it counts—onboarding, enablement, and the daily focus on high-value activities (HVA), which lead to higher quota attainment and revenue growth.
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Article
5 strategies to drive year-over-year sales growth
Organisations across industries are always looking for ways to energise their sales teams and drive consistent revenue growth. The most successful strategies go beyond compensation, tapping into emotional motivation, recognition, and team alignment to build momentum.
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Article
AI-powered recognition: Delivering results from day one
We’ve always believed that recognition can transform the employee experience. When done well, recognition is timely, meaningful, and drives real behaviour change. But what if we could make it even more impactful, personalised, engaging, and effortless?
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Article
Boost channel incentive engagement through better communication
Incentives fail when partners forget they exist. Learn how structured, multi‑channel communication keeps your programme visible, clear and motivating
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Article
Why you should reward more than the sale in channel incentives
Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue – enablement, presales, adoption – and build lasting loyalty.
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Article
Why MDF and rebates aren’t enough in channel incentives
Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.
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Article
Why simple channel incentive programmes perform better
How does operational excellence drive channel incentive engagement, and what can you do to create a simple, intuitive structure your channel partners will use.
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Article
5 mistakes to avoid when launching a channel loyalty and incentive programme
Even well‑intentioned channel programmes can miss the mark if they don’t reflect how partners actually work. This guide outlines the five design mistakes that limit engagement and what to do instead