Thought Leadership
-

Article
Is your annual SKO your launchpad…or a liability?
Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.
-

Article
Why cash incentives underperform
Cash—and cash equivalents like gift cards—are often treated as the obvious choice because they’re flexible, familiar, and easy to defend. But the job of an incentive reward is to change behaviour, increase effort, and lift results, not win a preference poll.
-

Article
Business outcomes: Recognition that delivers results
When organizations recognize both performance and results, they don’t just build stronger teams. They build stronger businesses.
-

Article
The Strategic Value of a Channel Loyalty Program
A well-designed channel loyalty program takes a fundamentally different approach. It treats channel partners not as anonymous transactions, but as long-term customers with evolving needs, motivations, and behaviors.
-

Article
How AI is reshaping career milestones
Most organizations don’t have a career milestone problem. They have a visibility and consistency problem.
-

Article
Inspiration vs. compensation
While employees often say they want cash, their behavior tells a different story. When companies balance monetary rewards with personalized, aspirational recognition, they don’t just compensate employees, they inspire them.
-

Article
6 ways to build sales incentives your team will love
The sales landscape continues to rapidly evolve, and companies are rethinking how they inspire and reward their sales teams. Here are six sales incentive strategies that you can use to motivate and engage your sales teams while showing them a little well-earned appreciation.
-

Article
5 experiences that can transform your incentive program
Crafting engaging experiences as an individual leader can be challenging. Designing the right experience requires intentional planning from concept and inspiration to execution and delivery. Here are five experiential rewards that consistently earn five-star ratings from top performers.
-

Article
The New Rules of Engagement® global employee inspiration research report
Each year, our research sheds new light on what truly drives engagement and what holds it back. This year’s findings reflect a workplace in motion: recognition that spreads like wildfire, artificial intelligence reshaping productivity, and managers redefining what leadership looks like in a world of constant change.