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Thought Leadership

  • Wooden blocks with customers towards magnet

    Article

    4 ways to hook customers into your loyalty program

    First impressions are everything and for a brand the stakes couldn’t be higher. During the acquisition phase of the customer lifecycle, these first impression moments are subject to snap observations that can lead to inaccurate judgments and drop-offs.

  • infographic coming out of laptop

    Article

    The Challenges of the Modern Workplace: The 2024 Global Workplace Report Unpacked

    The recently released 2024 Gallup report on the state of the global workplace highlights significant trends and challenges that are particularly relevant for Australian employers.

  • A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

    Article

    Idiosyncratic Fit

    According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit. 

  • New employee onboarding

    Article

    On Board With Onboarding

    With most employees deciding whether to stay or go in the first 6 months of a new job, effective onboarding is essential. Now more than ever, are you ensuring your new hires feel supported from day one? 

  • A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

    Article

    Dopamine

    The chemical dopamine, along with norepinephrine (norepinephrine) and serotonin (our neuromodulators) interact in the human body and produces positive results, such as improving overall health (mental and physical), motivation, and performance.

  • two women and one man smiling at work

    Article

    Impact of Early Recognition on Turnover

    Does recognising your new employees early and often make a difference in an employee’s intent to stay? 

  • A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

    Article

    The Right Reward

    Research conducted by BI WORLDWIDE found that people perform at a higher level when the awards are focused on wants, like experiences and merchandise, versus cash.

  • man in suit on tightrope

    Article

    5 Sales Contest Mistakes To Avoid

    Sales targets less than they should be? Sales team motivation and channel partner engagement at an all-time low? Many organisations rely on effective sales contests to motivate their sales teams and increase their bottom line.

  • 2 women and a man talking

    Article

    9 Creative Sales Contest Ideas That Work

    Creative sales contest ideas can motivate your team to reach unprecedented heights, driving new levels of focus and energy. We take a look at what’s out there and what works best.