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Behavioural Science

  • A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

    Article

    Idiosyncratic Fit

    According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit. 

  • A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

    Article

    Dopamine

    The chemical dopamine, along with norepinephrine (norepinephrine) and serotonin (our neuromodulators) interact in the human body and produces positive results, such as improving overall health (mental and physical), motivation, and performance.

  • A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

    Article

    The Right Reward

    Research conducted by BI WORLDWIDE found that people perform at a higher level when the awards are focused on wants, like experiences and merchandise, versus cash.

  • Employee being congratulated

    Article

    Culture Conversations

    Welcome to Culture Conversations, your go-to video series for actionable insights on employee and stakeholder engagement.

  • women with brain activity measuring device

    Article

    A Neuroscience Approach to Building Resilience in the Workplace

    Organisational resilience has increased in focus the last couple of years with businesses thriving to the world of uncertainly and challenges.

  • Man running at sunrise

    Article

    The science behind enjoyable marathon running

    Marathon? Enjoyable? Yes, it can be. The amount of planning and training involved for a marathon can be overwhelming and daunting at first.