Strengthening Community Connections Through Chapter Engagement
A national campaign that turned local pride into action, this initiative reimagined chapter engagement by uniting communities, amplifying grassroots support, and strengthening sponsor relationships through a friendly, digital-first competition.
Impact
Engaging chapter members had long been a strong suit for this educational and support organisation. However, the challenge had shifted — it now sought to reinvigorate its connection with local communities and deepen engagement with a prominent national sponsor.
Industry
Agriculture
Problem space
Channel Engagement
Services
Communication
Rewards
Technology
Custom Site
Objectives
To foster grassroots support and elevate partner visibility, the organisation introduced a friendly competition among its local chapters — a strategy designed to ignite community involvement and collaboration.
The Solution
BI WORLDWIDE launched a dynamic online contest that rallied chapters across the country. Each chapter encouraged local farmers to visit the campaign website, register, and cast a vote for their local group. The site featured:
- An interactive map to track real-time standings
- A leaderboard highlighting top-performing chapters
- A toolkit with promotional resources to amplify community outreach
- A custom instructional video produced in partnership with the national sponsor
The Impact
In just 50 days, the campaign met its engagement goals — and exceeded expectations. Thousands of farmers participated, generating significant traffic and visibility. On average, visitors spent over six minutes on the site, building meaningful connections with both the organisation and the sponsor’s brand.
The program also unlocked powerful public relations opportunities, as the announcement of winning chapters created positive exposure for all stakeholders involved.
Our work speaks for itself
-
Overcoming obstacles to sales incentive design
There are many obstacles BI WORLDWIDE has observed when designing effective contests for sales organisations. Read this blog for eight challenges you may face as well as solutions to make your contests drive the results you’re looking for.Learn More -
How recognition programmes can help solve the middle manager disengagement crisis
Middle management is facing a crisis of confidence. Once a stepping stone to senior leadership, these roles are increasingly viewed as high-pressure, low-reward positions with limited autonomy and progression. For HR leaders, this presents a strategic challenge, and an opportunity to reshape the future of leadership.Learn More -
Prevent quiet quitting by your channel partners
As competition and channel partner expectations continue to increase, it’s important to recognise the signs that point to your partners disengaging.Learn More
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can motivate your sales teams.
