The New Rules of Engagement
There’s a science to effective motivation.
The New Rules of Engagement® research study is an ongoing annual study, designed to understand the current work experience and how to make it better for employees and create better outcomes for employers.
Creating a great company culture starts here.
Through extensive global research, we’ve identified 12 key factors that shape an employee’s relationship with their company. Understanding which of these matter most to your team is essential in building a strong employee value proposition.
The New Rules of Engagement®
12 rules to follow on your way to a world-class company culture.
Make it personal
Great managing is a matter of intense understanding of each unique individual—knowing their abilities, their aspirations and how they work best. Success on this rule is critical for achieving all the others.
Make money a non-issue
Money isn’t everything. But companies that mishandle this emotional area will make it a bigger deal than it has to be.
Help them thrive
Never have work, personal life and health been so inextricably connected. Protecting employees’ holistic wellbeing doesn’t just reduce costs—it invigorates them and your business.
Realise their potential
Employers are expected to provide growth opportunities. Offering tools, learning and development for employees to be successful will grow your top talent.
Foster belonging
Employees cannot fully commit to a company they do not feel a part of. Fostering a sense of belonging within the organisation, the team, and the work itself is critical for employees to stay and do exceptional work.
Be boldly transparent
Often, the best ideas come from employees. So listen with an open mind and use those ideas to shape the vision for the future.
Give it meaning
People need to be part of something bigger than just a job and a paycheck. Meaning drives higher performance.
See their future
What people do today is largely motivated by where they think it will take them in the future. Companies that are deliberate about helping employees chart that future will be rewarded with those people’s best work.
Magnify their success
What a company recognises gets repeated. Making a big deal of employees’ accomplishments ensures the victories will be multiplied.
Unite them
People have always been willing to take one for the right team, but only if they feel others will do the same. It’s never been more important to create conditions that foster strong collaboration.
Let them lead
True empowerment comes from a place where ideas are seriously considered. Don’t just encourage them to take a risk, support them if it doesn’t go as planned.
Challenge them
Your best employees are eager to accomplish something incredible together. Challenge, rally, and support them wholeheartedly and you’ll be struck by what they can do.
Our work speaks for itself
-
3 ways to drive culture and strategy with data insights
In today’s dynamic work environment, HR professionals often find themselves managing complaints and culture clashes rather than shaping company culture and strategy. But how can HR leaders get back to focusing their influence on both short- and long-term company goals effectively? The answer lies in data.Learn More -
Developing successful recognition programmes through early recognition
Recognising people early in their tenure is a proven strategy to boost employee engagement.Learn More -
Empowering Leadership Through Recognition
This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.Learn More