Harness the power of gamification to engage your customers, employees, and partners to do more within the systems that matter to your business. Take something that already exists – a website, a training tool, a CRM, an online community, or other enterprise system – and integrate game mechanics to motivate participation, adoption, and loyalty.
Use gamification to fuel measurable business results.
Motivate sales teams
Gamification in sales adds game mechanics to a digital experience such as a work process, social interaction, or learning activity and uses big data collected from online activities, to motivate high-value action by sales employees and sustain meaningful engagement.
Boost employee collaboration
Employee collaboration in a professional context has the power to create a dynamic and more productive work environment, especially in large organizations and among remote workers. Persistent engagement powered by gamification turns your community into a thriving center of sharing, learning, and profitability with measurable results.
Engage service and support teams
When customers seek help, they want to experience your company at its best. If your service and support teams experience high turnover and lack motivation, your customers will know it. Engage service and support teams with gamification.
Accelerate employee development
Effective professional development and robust learning communities can have real, measurable impacts on productivity, compliance and retention. Adding gamification in training and learning adds value across the enterprise, improving the experience for employees, managers and executives.
Evolve your channel strategy
A successful channel partner strategy requires partners who are engaged, inspired and motivated. Channel partner tools and portals can be powerful, but partners have to be motivated to use them. Motivate true channel partner loyalty with an effective gamification program that taps into their desire to succeed and attain status to sell more.
Build true customer loyalty
Gamification in loyalty programs turns casual visitors into loyal customers. Leverage the latest research on human motivation and data generated by your customers as they interact with you, to empower your business to motivate, engage, and create true customer loyalty.
The metrics tell a story.
60%
average increase in product education utilization
20%
average increase in revenue from those highly engaged in missions
20x
average increase in online community engagement
Our work speaks for itself
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Improving Channel Sales
EXECUTIVE SUMMARY A leading technology multinational corporation realised their decade-old channel partner incentive programme needed a major overhaul. In partnership with BI WORLDWIDE, they launched a new, innovative programme that tackled existing issues with data accuracy, fraud, and low engagement. The result was a dynamic platform with exciting new promotions, a streamlined claims process, and […]Learn More -

Inspiring Brand Advocacy
EXECUTIVE SUMMARY A leading financial services firm headquartered in Singapore, committed to becoming the foremost digital bank worldwide, partnered with BI WORLDWIDE to launch its first formal global recognition programme. Using the DayMaker recognition platform, the initiative included peer-to-peer digital recognition, e-nominations and marketplace rewards. Key Snapshots 81% participation rate in year one 91% participation […]Learn More
Expertise from our brightest minds.
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Article
Why simple channel incentive programs perform better
Channel incentive programs are often designed with good intentions but too much complexity. Layers of tiers, conditional rules, exceptions, multipliers, claims processes, and qualification criteria can make a program look sophisticated, yet feel unusable to partners. They are often also rooted in what the brand believes is how the partner works or is driven. In […]
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Why MDF and rebates aren’t enough in channel incentives
Marketing Development Funds (MDF) and rebates are staples of channel programs. They support marketing execution, protect margins, and contribute to partner profitability. They matter, but they are not enough on their own to create measurable business results. In many APAC markets, where channel ecosystems are still developing and program investment is often more constrained, relying on these […]
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Boost channel incentive engagement through better communication
A well-designed incentive program can still fail if partners rarely hear about it. In a partner ecosystem where multiple vendors compete for attention, visibility is not a ‘nice-to-have’, it is the difference between participation and indifference. Under communication is one of the most consistent reasons programs underperform: partners simply forget they exist. This article explores […]