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Article
The role of channel loyalty in partner performance Channel loyalty and incentive programs help manufacturers build stronger relationships with partners who are managing multiple vendors, targets, and priorities. Incentives provide a structured way to focus attention, influence behavior, and maintain engagement in an environment where partners are constantly making choices about where to invest their […]
Article
Channel incentive programs are often designed with good intentions but too much complexity. Layers of tiers, conditional rules, exceptions, multipliers, claims processes, and qualification criteria can make a program look sophisticated, yet feel unusable to partners. They are often also rooted in what the brand believes is how the partner works or is driven. In […]
Article
Marketing Development Funds (MDF) and rebates are staples of channel programs. They support marketing execution, protect margins, and contribute to partner profitability. They matter, but they are not enough on their own to create measurable business results. In many APAC markets, where channel ecosystems are still developing and program investment is often more constrained, relying on these […]
Article
A well-designed incentive program can still fail if partners rarely hear about it. In a partner ecosystem where multiple vendors compete for attention, visibility is not a ‘nice-to-have’, it is the difference between participation and indifference. Under communication is one of the most consistent reasons programs underperform: partners simply forget they exist. This article explores […]
Article
Treating incentives as if they exist only to push the deal over the line or offer competitive financial advantage, is a fast way to limit program impact. Transaction only rewards drive short-term behavior and overlook the activities that drive additional revenue: capability building, solution design, presales influence, and post-sale retention. In many APAC markets, where […]
Article
Every effective incentive program begins with a simple question: ‘What do our partners actually feel?’ In APAC, that question matters even more. Many channel ecosystems are still developing, and the level of investment partners can make in structured programs is often lower than in central hubs across mature regions like EMEA. Too many programs are still designed centrally and deployed across APAC markets with minimal localization. These programs are driven by […]
Article
Whether your incentive objective is stretching the top 20% of performers, or driving incremental performance of the middle ground, the engagement of your target audience is the first challenge that any incentive designer must overcome. A common assumption is that this is simply achieved by curating the right reward selection. After all, the right attractive […]
Article
According to Gallup’s 2026 State of the Global Workplace report, only 22% of managers were engaged at work in 2025. But the real risk is not just disengaged managers. It’s the ripple effect they create across the organization. Managers shape the day-to-day employee experience, making this disengagement incredibly harmful to teams. Disengaged managers create disengaged […]
Article
Employee engagement across Asia-Pacific is declining at a time when businesses need it most. According to Gallup’s 2026 State of the Global Workplace report, 75% of employees in Southeast Asia are not engaged or are actively disengaged at work. For organizations operating in high growth markets, this presents a serious challenge. Engagement is directly tied to employee productivity […]
Insights Lab
What drives employees to go above and beyond, and what’s holding them back? Our latest study of over 10,000 employees across Singapore, Malaysia, the Philippines, and Vietnam reveals that only 2 in 10 employees feel truly motivated at work. Explore the four critical insights shaping the employee experience today, and how aligning your EX strategy can unlock higher engagement, retention, and even customer satisfaction.
Case Study
EXECUTIVE SUMMARY A leading technology multinational corporation realised their decade-old channel partner incentive programme needed a major overhaul. In partnership with BI WORLDWIDE, they launched a new, innovative programme that tackled existing issues with data accuracy, fraud, and low engagement. The result was a dynamic platform with exciting new promotions, a streamlined claims process, and […]
Case Study
EXECUTIVE SUMMARY A leading financial services firm headquartered in Singapore, committed to becoming the foremost digital bank worldwide, partnered with BI WORLDWIDE to launch its first formal global recognition programme. Using the DayMaker recognition platform, the initiative included peer-to-peer digital recognition, e-nominations and marketplace rewards. Key Snapshots 81% participation rate in year one 91% participation […]