Loyalty
Successful customer loyalty demands a unique perspective. We focus on driving the behaviors that matter, optimizing every stage of the customer lifecycle, and building genuine emotional connections. Because real loyalty isn’t just earned, it’s cultivated at every step.
Don’t just build customer or channel loyalty—optimize every phase of the journey. From the moment customers discover your brand to the point they become your biggest advocates, we help you craft programs that inspire action, foster connection, and drive measurable results.
Acquire
Acquire the attention of new audiences and plant the seeds of loyalty with smart strategies that build awareness, spark consideration, and encourage trial.
Develop
Develop meaningful relationships by nurturing continuity, onboarding seamlessly, and driving growth with your most valuable customers.
Retain
Retain your audience by turning transactions into trusted relationships through cultivation, recognition, and retention efforts.
Amplify
Amplify loyalty by encouraging collaboration, fostering affinity, and creating brand advocates who share their experiences with the world.
Set the bar high for programs that earn loyalty.
What turns customers and channel partners into loyal brand advocates?
Is it a B2B loyalty program? An incentive program? A combination of the two?
You don’t have to have the answers – that’s where we come in. We apply our expertise in cross-channel ecosystems and behavioral economics to design customized loyalty programs that speak directly to your customers and partners. The goal? Eliminate wasted resources. Facilitate long-lasting engagement. Maximize ROI.
Our work speaks for itself
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Improving Channel Sales
EXECUTIVE SUMMARY A leading technology multinational corporation realised their decade-old channel partner incentive programme needed a major overhaul. In partnership with BI WORLDWIDE, they launched a new, innovative programme that tackled existing issues with data accuracy, fraud, and low engagement. The result was a dynamic platform with exciting new promotions, a streamlined claims process, and […]Learn More -
Inspiring Brand Advocacy
EXECUTIVE SUMMARY A leading financial services firm headquartered in Singapore, committed to becoming the foremost digital bank worldwide, partnered with BI WORLDWIDE to launch its first formal global recognition programme. Using the DayMaker recognition platform, the initiative included peer-to-peer digital recognition, e-nominations and marketplace rewards. Key Snapshots 81% participation rate in year one 91% participation […]Learn More
Expertise from our brightest minds.
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Article
Why simple channel incentive programs perform better
Channel incentive programs are often designed with good intentions but too much complexity. Layers of tiers, conditional rules, exceptions, multipliers, claims processes, and qualification criteria can make a program look sophisticated, yet feel unusable to partners. They are often also rooted in what the brand believes is how the partner works or is driven. In […]
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Article
Why MDF and rebates aren’t enough in channel incentives
Marketing Development Funds (MDF) and rebates are staples of channel programs. They support marketing execution, protect margins, and contribute to partner profitability. They matter, but they are not enough on their own to create measurable business results. In many APAC markets, where channel ecosystems are still developing and program investment is often more constrained, relying on these […]
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Article
Boost channel incentive engagement through better communication
A well-designed incentive program can still fail if partners rarely hear about it. In a partner ecosystem where multiple vendors compete for attention, visibility is not a ‘nice-to-have’, it is the difference between participation and indifference. Under communication is one of the most consistent reasons programs underperform: partners simply forget they exist. This article explores […]