Case Study
EXECUTIVE SUMMARY In collaboration with a global leader in the beverage industry, BI WORLDWIDE developed and executed an innovative employee brand ambassador and lead generation programme that transformed over 60,000 employees into active brand ambassadors. Leveraging the science of behavioural economics and a robust employee rewards system, this programme successfully incentivised brand advocacy across the […]
Case Study
A leading soft drink manufacturer turned their 60,000+ employees into brand ambassadors through a revamped lead-generation program. Employees earned points for submitting qualified leads, which could be redeemed for various rewards. The program’s success led to significant increases in participation and new customer outlets. Discover how this innovative approach transformed their sales strategy in the full case study.
Case Study
A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.