Article
When it comes to loyalty programs, personalization is key. The more personalized, the greater the outcomes. Both engagement and business results benefit at higher rates. Because of that, we start thinking about personalization right from the beginning, during program design.
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In an increasingly global and hybrid workforce, the lines have blurred between personal and professional. The research shows it’s no longer enough to solely acknowledge an employee’s work contributions. Now is the time to better understand and celebrate the whole employee—not simply for what they achieve in their work, but also their personal milestones that are an integral part of their life.