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Channel performance

Strengthen partnerships. Drive channel success.

Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.

Harness the power of strategic channel partnerships.

Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.

True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.

Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.

The next step? Turning that understanding into action.

Build a network of loyal channel partners.

Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.

Analyse

Align with your partners’ needs, aspirations and goals to create a foundation for mutual success and growth.

Connect

Keep your brand top-of-mind through targeted learning and data-driven communication that strengthen partner engagement.

Influence

Word-of-mouth matters. Turn your last-mile channel partners (influencers) into your most powerful brand advocates.

Reward

Fuel loyalty with creative promotions and inspiring rewards that keep your channel emotionally invested for the long haul.

Transform channel potential into performance.

Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.

Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).

Find out more about our channel performance solutions.

  • Two construction workers wearing helmets and orange vests high-five at a building site, with a crane in the background. One holds blueprints. The image has a color gradient overlay on the right.

    Channel Smart

    Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.

  • Two people wearing white hard hats and safety vests stand in a factory setting, with large robotic machinery in the background. They appear to be observing or discussing something off-screen. The image has an overlay of colorful geometric shapes.

    Channel solutions

    Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance.

  • A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.

    Contests and Incentives

    We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

  • Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.

    Design Code™

    Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.

  • A luminous purple knight chess piece stands prominently on a board, surrounded by blurred white chess pieces in the background. A network of glowing connections extends on the right, suggesting a blend of strategy and technology.

    Gamification

    Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance.

  • A group of six people taking a selfie outdoors, all smiling and posing together. The background shows a large architectural structure, with a painterly effect and blurred areas. The people appear to be having a joyful moment.

    Incentive travel

    The research doesn’t lie: Nothing motivates employees like aspirational travel experiences. And no one knows incentive travel like we do.

  • A vibrant, multi-colored light bulb with swirling designs inside it against a background of blending red, pink, and teal hues, symbolizing creativity and innovation.

    Learning

    If learning isn’t interesting or convenient, it won’t be effective. That’s why we’re constantly evolving our solutions to be more interactive, more immersive, and much easier to access—anytime, anywhere, on any device.

  • A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.

    Live events

    Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. Live events take it to whole new level. We create events that are stages for shared memories, allowing your people to extend their experience beyond the everyday.  

  • A cupcake with blue frosting and colorful sprinkles, topped with a lit sparkler. It is set against a blurred background with multicolored bokeh lights and out-of-focus balloons, creating a festive atmosphere.

    Recognition

    Recognition separates average companies from great ones. It builds loyalty and drives performance, all while turning great work into unstoppable momentum. We power moments of recognition that people never forget.

  • A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.

    Research and Analytics

    We help drive the results you need through data and analytics that address key business and programme issues throughout the programme lifecycle.

  • A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

    Rewards Marketplace

    Trust us – you’ve never rewarded like this before! A Global Rewards Marketplace with an unbeatable collection of over 1 million aspirational merchandise, once-in-a-lifetime experiences, self-serve travel options and learning opportunities to quench curiosities

We turn channels into growth engines.

View all case studies
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
    Learn More
  • A dark gray background with a lighter diagonal beam. At the lower right, a gold circular emblem surrounds the text “THE WATCHES OF SWITZERLAND GROUP” in white capital letters.

    Unifying recognition to create a culture of shared values

    Learn how The Watches of Switzerland Group fostered a culture of shared values using a unified recognition programme in their channel.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A vibrant red pawn stands prominently in the foreground. Behind it are blurred beige pawns on the left side against a dark background, while the right side transitions to a yellow background. The image has a diagonal split effect.

    Article

    Personalising Channel Loyalty

    When it comes to loyalty programmes, personalisation is key. The more personalised, the greater the outcomes. Both engagement and business results benefit at higher rates. Because of that, we start thinking about personalisation right from the beginning, during programme design.

  • A finger presses a green button with a smiling face. Next to it are a yellow button with a neutral face and a red button with a sad face, representing different mood or satisfaction levels.

    Article

    Prevent quiet quitting by your channel partners

    As competition and channel partner expectations continue to increase, it’s important to recognise the signs that point to your partners disengaging.

  • A cartoon rocket launches upward with flames, surrounded by glowing dollar coin icons and digital graphs, symbolizing financial growth and investment success against a vibrant, futuristic background.

    Webinar

    Webinar | Unlock Channel Profitability

    Traditional channel programmes are no longer enough if you are looking for growth. Simply offering more rewards or increasing MDF budgets won’t move the needle. To truly elevate performance, leaders must rethink how they inspire action across their reseller, distributor, and partner ecosystems. What you’ll learn: Watch on demand

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can support your channel performance strategy.

Let’s talk