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Communications, Media, and Entertainment

Driving employee engagement and sales results that lead to customer satisfaction.

Educating, engaging, and inspiring your frontline associates to positively change behaviours that drive incremental effort that increases sales results, employee loyalty and customer satisfaction.

Problems we solve.

Motivate all sellers

We inspire your entire sales team to drive positive change, profitability, and sales growth by:

  • Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.
  • Keying in on high-value behaviours that correlate to sales initiatives.
  • Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.
  • Optimising your sales incentive and recognition investment.
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Engage and inspire your employees

We help you attract, inspire, and retain a high-performing salesforce by:

  • Recognising key behaviours and achievements.
  • Connecting employees to your culture and purpose.
  • Improving your employee experience.
  • Rewarding employees for living the culture on a daily basis.
  • Making employees feel valued for their contributions.
A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.

Increase partner loyalty

We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:

  • Analysing and segmenting the performance of channel partners.
  • Identifying initiatives to drive growth and profitability, thereby maximising your channel marketing ROI.
  • Securing mindshare among channel partners and keeping your business at the forefront.
  • Promoting channel sales enablement and high-value activities.
  • Elevating channel partners’ knowledge, skills, and ability to position your value proposition and sell your solutions effectively.
  • Motivating, acknowledging, and rewarding channel sales growth across all segments and/or tiers of channel partners.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A worker in a yellow vest and blue helmet moves a pallet of cardboard boxes through a large warehouse with metal shelves stocked with more boxes.

    Article

    Why incentivising non-sales teams drives revenue growth, retention and customer loyalty

    Sales teams aren’t the only employees influencing growth. Discover how non-sales teams can drive retention, renewals, customer loyalty and revenue and why they deserve a place in your incentive strategy.

  • White cubes with purple user icons are arranged in a grid on a purple background, with one yellow cube featuring a warning sign in the top right corner, creating a visual contrast.

    Article

    The say-do gap in sales motivation

    Salespeople often say cash motivates them most. The reality is more complex. Explore the say-do gap in sales motivation and what it means for effective incentive design.

  • Four young adults outdoors, smiling and laughing. One holds a map. Bright orange and purple shapes overlay the photo, creating a lively, energetic feel.

    Article

    What makes an incentive travel event successful

    What do people remember most from an incentive trip? The stories that stick are usually about a moment. A unique experience. A personal touch. A chance to do something they never thought they’d do. Interestingly, very few of them were about luxury hotels or gala dinners.