BIWORLDWIDE | Harnessing behavioural economics

Our approach

We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programmes driven by insight, not guesswork.

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Design an engaging campaign

Reward behaviours, then achievements, then results.

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Engage your audience correctly

Nudge from knowing it, to feeling it, to doing it.

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Use dynamic visual scorecards

Make them bold, clear, and compelling.

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Reach out the right way

Simply, frequently and with relevance.

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Pick the right rewards

Reward progress, and results will follow.

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Idiosyncratic Fit

According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit.

Dopamine

The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.

A yellow paper airplane diverges from a path of white paper airplanes against a dark background. Inset on the left is a labeled cube with What is... 6 pr Preference reversal.

The right reward

Cash is king. We’ve all heard that phrase. A variety of studies have shown that when asked, most people will say “give me the cash” in exchange for motivating their behaviour – but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of Preference Reversal – Saying one thing and doing another.

See the science in action

View all thought leadership

Case Study

Championing a head-to-head sales incentive

A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
Case Study

Tapping into success

A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
Case Study

Impacting sales confidence through gamification

A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!

Behavioural Economics