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Life Sciences and Healthcare

Healthier outcomes and a healthier bottom line

Trusted by major life sciences and healthcare industry organisations to change behaviour and drive business results with key audiences such as employees, sales teams, members, physicians, and patients.

Intelligent solutions, made easy.

The life sciences and healthcare industries are changing at warp speed. We get it.

We’re strategic partners who stay in-step with our clients’ needs and deliver tangible, industry-leading bottom-line results for over 90 life sciences customers.

  • Recognise and reward sales individuals and teams to drive results
  • Engage members and patients through behaviour change strategies, loyalty programmes and campaigns
  • Challenge managers to help attract, retain, engage, and motivate top talent in a changing workplace
  • Promote and reinforce company culture through communications and recognition campaigns
  • Produce creative and integrated product launch events and programmes, targeting sales teams, employees, and healthcare professionals
  • Train employees to improve efficiencies and enhance the patient experience
  • Educate and support patients to achieve healthy outcomes while reducing costs
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Distribution

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Insurance

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Medical Device

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Pharmaceutical

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Clinical Research

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Animal Health

Solutions

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Recognition

Take your team from good to great.

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GoalQuest™ AI

A game-changing sales contest engine.

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Rewards

Unique experiences with positive impact.

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Gamification

Create meaningful engagement in digital environments for work, learning, and social.

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Event Production

Customised to your brand and products.

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Leadership Development

Inspire your team with expertly coordinated meet-ups, custom crafted every time.

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Our work speaks for itself

View all case studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A worker in a yellow vest and blue helmet moves a pallet of cardboard boxes through a large warehouse with metal shelves stocked with more boxes.

    Article

    Why incentivising non-sales teams drives revenue growth, retention and customer loyalty

    Sales teams aren’t the only employees influencing growth. Discover how non-sales teams can drive retention, renewals, customer loyalty and revenue and why they deserve a place in your incentive strategy.

  • White cubes with purple user icons are arranged in a grid on a purple background, with one yellow cube featuring a warning sign in the top right corner, creating a visual contrast.

    Article

    The say-do gap in sales motivation

    Salespeople often say cash motivates them most. The reality is more complex. Explore the say-do gap in sales motivation and what it means for effective incentive design.

  • Four young adults outdoors, smiling and laughing. One holds a map. Bright orange and purple shapes overlay the photo, creating a lively, energetic feel.

    Article

    What makes an incentive travel event successful

    What do people remember most from an incentive trip? The stories that stick are usually about a moment. A unique experience. A personal touch. A chance to do something they never thought they’d do. Interestingly, very few of them were about luxury hotels or gala dinners.