Connect with us!

* indicates required fields

Updates and Offers

You can read our Privacy Policy online and understand that you can unsubscribe from our emails at any time.
Home Behavioural economics
A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

Behavioural Economics

Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.

Our approach

We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programmes driven by insight, not guesswork.

A silhouette of a persons profile overlaid with a sky and water scene, creating a double exposure effect. The sunlight breaks through clouds, casting a reflective glow on the water.

Design an engaging campaign

Reward behaviours, then achievements, then results.

Engage your audience correctly

Nudge from knowing it, to feeling it, to doing it.

Use dynamic visual scorecards

Make them bold, clear, and compelling.

Reach out the right way

Simply, frequently and with relevance.

Pick the right rewards

Reward progress, and results will follow.

Dive into the science

A group of green apples with a single red apple standing out in the center.

Idiosyncratic Fit

According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit. 

Dopamine

The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.

A vibrant, abstract digital image depicting a human profile with a colorful, swirling background. Elements of neural connectivity and clouds blend into the design, symbolizing creativity and thought. The corner has an element design with the text 8 dp Dopamine.
A yellow paper airplane diverges from a path of white paper airplanes against a dark background. Inset on the left is a labeled cube with What is... 6 pr Preference reversal.

The right reward

Cash is king. We’ve all heard that phrase. A variety of studies have shown that when asked, most people will say “give me the cash” in exchange for motivating their behaviour – but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of Preference Reversal – Saying one thing and doing another. 

See the science in action

View all thought leadership
  • A dark gray background with a lighter diagonal beam. At the lower right, a gold circular emblem surrounds the text “THE WATCHES OF SWITZERLAND GROUP” in white capital letters.

    Case Study

    Unifying recognition to create a culture of shared values

    The challenge The Watches of Switzerland Group consider all their people to be special, regardless of the role they hold. They believe that despite being in different buildings, the Head Office and retail teams have a joint responsibility to serve customers and are equally important when it comes to ensuring the customer is delighted with […]

  • A woman in a blue shirt smiles while holding a tablet in a modern office setting. In the background, two people are having a conversation near desks with computers.

    Case Study

    Building a high performance culture

    How BI WORLDWIDE led a complex global recognition implementation and set a great foundation for this global bank’s high-performance culture.

  • UNUM team on their CSR activity

    Case Study

    Unum UK CSR sales conference

    Discover how BI WORLDWIDE supported Unum UK’s commitment to Corporate Social Responsibility (CSR), transforming its sales conference into an inspiring event, motivating its sales teams and achieving significant outcomes for charitable organisations globally year on year.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!

Get in touch