Two men smiling and discussing a document on a blue clipboard in a garage. One wears a blue shirt, and the other wears a black mechanics uniform. A car is in the background.

Channel performance

Strengthen partnerships. Drive channel success.

Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.

Harness the power of strategic channel partnerships.

Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.

True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.

Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.

The next step? Turning that understanding into action.

Build a network of loyal channel partners.

Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.

Analyse

Align with your partners’ needs, aspirations and goals to create a foundation for mutual success and growth.

Connect

Keep your brand top-of-mind through targeted learning and data-driven communication that strengthen partner engagement.

Influence

Word-of-mouth matters. Turn your last-mile channel partners (influencers) into your most powerful brand advocates.

Reward

Fuel loyalty with creative promotions and inspiring rewards that keep your channel emotionally invested for the long haul.

Transform channel potential into performance.

Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.

Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).

Find out more about our channel performance solutions.

We turn channels into growth engines.

  • Impacting sales confidence through gamification

    A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.
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  • Accelerating sales, driving results

    A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.
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  • Unifying recognition to create a culture of shared values

    Learn how The Watches of Switzerland Group fostered a culture of shared values using a unified recognition programme.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

Speak to a member of our expert team to learn how our solutions can support your channel performance strategy.