Harness the power of strategic channel partnerships.
Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.
True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.
Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.
The next step? Turning that understanding into action.
Build a network of loyal channel partners.
Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.
Analyse
Align with your partners’ needs, aspirations and goals to create a foundation for mutual success and growth.
Connect
Keep your brand top-of-mind through targeted learning and data-driven communication that strengthen partner engagement.
Influence
Word-of-mouth matters. Turn your last-mile channel partners (influencers) into your most powerful brand advocates.
Reward
Fuel loyalty with creative promotions and inspiring rewards that keep your channel emotionally invested for the long haul.
Transform channel potential into performance.
Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.

Find out more about our channel performance solutions.
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Channel Smart
Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.
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Channel solutions
Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance.
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Contests and Incentives
We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.
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Design Code™
Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.
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Gamification
Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance.
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Incentive travel
The research doesn’t lie: Nothing motivates employees like aspirational travel experiences. And no one knows incentive travel like we do.
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Learning
If learning isn’t interesting or convenient, it won’t be effective. That’s why we’re constantly evolving our solutions to be more interactive, more immersive, and much easier to access—anytime, anywhere, on any device.
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Live events
Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. Live events take it to whole new level. We create events that are stages for shared memories, allowing your people to extend their experience beyond the everyday.
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Recognition
Recognition separates average companies from great ones. It builds loyalty and drives performance, all while turning great work into unstoppable momentum. We power moments of recognition that people never forget.
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Research and Analytics
We help drive the results you need through data and analytics that address key business and programme issues throughout the programme lifecycle.
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Rewards Marketplace
Trust us – you’ve never rewarded like this before! A Global Rewards Marketplace with an unbeatable collection of over 1 million aspirational merchandise, once-in-a-lifetime experiences, self-serve travel options and learning opportunities to quench curiosities
We turn channels into growth engines.
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Impacting sales confidence through gamification
A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits – a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.Learn More -
Accelerating sales, driving results
A luxury automotive manufacturer had been experiencing a drop in sedan sales as customers shifted their attention towards SUVs and trucks. They partnered with us to reignite their luxury sedan sales, resulting in a massive increase in sales.Learn More -
Unifying recognition to create a culture of shared values
Learn how The Watches of Switzerland Group fostered a culture of shared values using a unified recognition programme.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Are cash-based incentives a thing of the past in automotive sales?
The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?
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Webinar
Webinar | Driving business and culture
Watch this webinar to learn about how Medtronic leverages their recognition initiatives to drive organisational objectives. Ken Fairchild from Medtronic will discuss how they were able to improve free cash flow, market share, and other key CEO priorities.
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Article
Why tracking sales incentive results is important
Is your sales incentive programme delivering the results you need? Our comprehensive guide reveals how to track and optimise your incentives for maximum impact. Learn the key elements of a successful sales incentive programme, tailored to different cultural contexts and drive business growth today!
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can support your channel performance strategy.