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Home GoalQuest® AI
Illustration of a stylized, geometric mountain with a flag on top, surrounded by digital patterns. White sparkles, a trophy, and a network icon overlay the scene. The background features a digital grid with lights, and the left side is blank.

GoalQuest® AI

GoalQuest® AI is a proven, pay-for-performance rules structure that only awards incremental gains, making it a perfect fit for your organisation.

Boost incremental sales from your entire sales team with our sales incentive programme.

Our sales incentive programme, GoalQuest® AI, is a simple concept with extraordinary impact.

Personalisation

GoalQuest® AI combines the science of behavioural economics and the benefits of a proven, reliable rules structure with artificial intelligence to create a truly personalised and rewarding incentive experience.

Audience-smart

GoalQuest® AI provides an unprecedented level of granularity for each participant and increases their idiosyncratic fit. Now more than ever, participants can feel a greater ownership and connection to their goals. Because GoalQuest® AI uses their own unique sales data and not a grouping, they are competing with themselves to achieve their personal best.

Target setting

  1. Using our expansive incentive database and proprietary AI, we create solutions customised to your business needs.
  2. Set individual baseline and target data using a variety of data points.
  3. Accurately predict outcomes, budget, and ROI based on forecasted modelling.

The story is in the data.

57%

of participants’ performance exceeds baseline

1.4M+

participants

4:1

pay for performance

AI Insights

Automated analysis personalised to managers and programme owners as performance data is processed.

Automated analysis at scale

Provides analysis at a scale that human analysts cannot.

Contextual intelligence

Identifies patterns, correlations, short/long-term trends, and historical context for performance data.

Strategic impact

Data-driven decisions, consistency across the organisation, and manual process reduction.

Digestible communications

Generates human-readable insights suitable for various communication channels.

Recognition opportunities

Identifies exceptional performance, specific achievements, and their broader impact.

Coaching opportunities

Spots early warning signs and provides recommendations for targeted coaching.

Our work speaks for itself

View all case studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme’s start.
    Learn More
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Tapping into success

    A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Article

    Do sales incentives actually work?

    Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.

  • Article

    How to structure sales incentives

    A well-designed sales incentive structure isn’t just a nice-to-have—it’s the engine behind a high-performing sales team. It sets the framework for what’s rewarded, how it’s earned, and how it’s delivered. But here’s the thing: one size never fits all. Even businesses in the same industry face different challenges, goals, and team dynamics. That’s why your sales incentive plan needs to […]

  • Close-up view of several parked cars in a row, with a colorful pink and blue overlay creating a vibrant, abstract effect. The focus is on the front wheel and headlight of the nearest car.

    Article

    Are cash-based incentives a thing of the past in automotive sales?

    The automotive industry is undergoing fundamental changes. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?

The best way to get started is to get in touch!

Speak to a member of our expert team to learn how our solutions can motivate your sales teams.

Let’s talk