Intelligent Incentives:
The Ultimate Performance Enhancer
A BI WORLDWIDE and IBM event
25th November 2026 | 2.00PM | London, UK
Technology changes what’s possible.
Motivation determines what’s achieved.
As organisations seek new ways to improve sales, service, customer experience and operational performance, two priorities are rising to the top of the agenda: harnessing the potential of AI and inspiring people to perform at their best.
Join BI WORLDWIDE and IBM for an executive-level discussion exploring how leading organisations are unlocking performance through technology, behavioural science and incentives.
You’ll hear first-hand lessons from IBM’s AI journey alongside BI WORLDWIDE’s perspective on the role incentives play in motivating behaviour, sustaining momentum and helping organisations break through performance plateaus.
- Learn from IBM’s Client Zero journey and how AI is helping unlock new levels of productivity and business impact.
- Discover how incentives and behavioural science drive discretionary effort, engagement and performance across sales and customer-facing teams.
- Explore how organisations can combine multiple performance levers to accelerate results and achieve stronger business outcomes.
Event Schedule:
25th November 2026
2:00 – 2:30 pm — Check-in
2:30 – 3:30 pm — AI experience, innovation studio tour and refreshments
3:30 – 5:00 pm — IBM x BIW presentation
5:00 – 6:30 pm — Networking and drinks reception
Find the IBM Innovation Studio at Floor 5, 20 York Road | London | SE1 7ND
Register your interest today to secure your place.
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Places are limited and attendance is subject to approval.
Host
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Nick Sutton
Head of Sales & Marketing, BI WORLDWIDE EMEA
Nick Sutton is Head of Sales & Marketing for BI WORLDWIDE EMEA, where he leads the commercial strategy and growth agenda across the region. With more than 20 years’ experience in global sales, marketing and business development, Nick has worked with multinational organisations to improve employee engagement, performance and business outcomes. Having held senior leadership roles across Europe, Asia-Pacific and the Americas, he brings a global perspective on motivating people, driving behavioural change and delivering sustainable growth through people-focused strategies.
Speakers
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Deborah Watson
International Sales & Channel Incentive Strategy Leader, BI WORLDWIDE EMEA
As International Sales and Channel Incentive Strategy Leader at BI WORLDWIDE EMEA, Deborah helps organisations drive performance through data-led incentive strategies and behavioural insight. With over 20 years of experience, Deborah has delivered measurable results for global clients – particularly in complex channels – by designing programmes that boost engagement, influence behaviour, and align sales teams and channel partners with business goals.
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Mithun Katti
Tech Product Manager Lead, Watson Orchestrate, IBM
Mithun Katti is a Product Leader at IBM, where he leads the watsonx Orchestrate Agentic AI platform and a team of AI Product Managers focused on driving innovation in enterprise AI. With more than 19 years at IBM, he has progressed from software engineering into senior product leadership, shaping AI, hybrid cloud, integration, and automation solutions used by organisations worldwide. Mithun combines deep technical expertise with product strategy, go-to-market planning, and business leadership. He is passionate about helping organisations harness emerging technologies to improve performance, user experience, governance, and operational efficiency.